MAM
ECL 2024 announces BookMyShow as exclusive ticket partner
Mumbai: Tickets for the inaugural Entertainers Cricket League (ECL) 2024, an influencer-driven T10 cricket league, are now available on BookMyShow, the exclusive ticketing partner. The league starts on 13 September 2024 at the Indira Gandhi Indoor Stadium, New Delhi. ECL season one will feature 19 matches over 10 days, with six franchises and 96 content creators from various industries, including tech, finance, infotainment, gaming, fashion, and lifestyle.
“With BookMyShow as our ticketing partner, we’re ensuring fans have easy and quick access to tickets for this one-of-a-kind cricket league. The ECL is set to redefine how fans engage with both cricket and entertainment, and we’re excited to welcome them to the stadium to witness their favorite creators live in action. We look forward to an unforgettable season filled with intense competition and unmatched entertainment,” said ECL founder Anil Kumar.
Cricket and entertainment fans can purchase their tickets starting today, with prices ranging from ₹150 for general entry to ₹10,000 for premium seats, offering a variety of options to suit every fan. Tickets are expected to sell out quickly, with fans eager to catch the action live. Given the combined following of over 700 million of the influencers involved, demand is high, so fans are encouraged to book early on BookMyShow to secure their spots.
Also commenting on the partnership, BookMyShow COO – live entertainment & venues, Anil Makhija said, “We are excited to partner with the Entertainers Cricket League for what promises to be a groundbreaking fusion of sports and entertainment. At BookMyShow, we’re dedicated to providing fans with seamless ticketing as well as on ground experiences, and we’re thrilled to bring this unique league to cricket and digital content enthusiasts alike.”
Day one on 13 September, has two group-stage double-headers lined up, beginning with Abhishek Malhan aka Fukra Insaan led Bangalore Bashers taking on Elvish Yadav led Haryanvi Hunters. The second match will feature Munawar Faruqui-led Mumbai Disruptors against the Anurag Dwivedi-led Lucknow Lions.
The first game begins at 5.30 pm Indian Standard Time (IST), while the second starts at 8.30 pm IST.
Following the group stages, the knockout games begin on 20 September 2024. Qualifier one will be played at 5:30 pm, with the eliminator match scheduled for 8:30 pm on the same day.
Qualifier two is set for 21 September 2024, at 8:30 pm while the grand finale of ECL season one will take place on Sunday, 22 September 2024, at 8:30 pm IST.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
