Brands
Brands wish Eid Mubarak with messages of hope & togetherness
MUMBAI: Eid ul-Fitr means the occasion of breaking the fast- the day that marks the end of the month-long dawn-to-sunset fasting of Ramadan for Muslims around the globe. This year, more than anything else, the occasion serves as a great reminder to be grateful for what we have and to share with those who may be less fortunate than us.
Here are a few campaigns that are sure to bring some festive warmth and optimism into these grim times:
Facebook India | More Together. Hum aaj ek-duusre ka saath denge, toh ek behtar kal zaroor hoga. #MoreTogether
While all of us watch out for the wellbeing of our loved ones, it’s only a few special ones who look out for those not their own. It is this extraordinary message of looking out for others that Facebook’s latest ‘More together’ campaign brings out beautifully in the backdrop of the Eid ul-Fitr festival.
The film poignantly conveys hope and a sense of community, sending out the message that if each of us watch out for the other, it would be such a wonderful world.
Kotak Mutual fund shared a real-life inspiring story of Shahnawaz Shaikh on the occasion and inspire others to follow suit:
“For Shahnawaz Shaikh and his team, this Eid is about taking care of the community. Kyonki #MadatHiIbadatHai #EidMubarak
They have been doing their part in the month of ibadat by providing oxygen cylinders to #Covid patients. We applaud their noble deed & wish all of you a safe and blessed Eid.”
Amul released one of its popular topicals to mark the festive occasion of Eid ul Fitr with the creative ‘Eid together, Eat together- Break Fast, Start Feast’:
Ashok Leyland made a touching film dripping with warmth, that shows how every celebration begins with caring and sharing:
OYO stressed the importance of vaccination, through its creative messaging: “The Eidi we all need “ #EidMubarak
#VaccinAid #StaySafe
Tide India shined a light on those who make this Eid brighter for everyone with the words, “Celebrating everyone who went above and beyond to make the holy month of Ramadan brighter! Eid Mubarak.”
McDonald’s creatively depicted the brand’s softie ice cream bitten into, to form the shape of the crescent moon saying, “This Eid, stay safe and celebrate with your loved ones at home.
Mother Diary talked about coming out stronger together through the darkness with its Eid creative: “May this Eid brings us to hope that we see the light at the end of this and come out stronger!”
IT giant, Wipro Limited shared wishes on the occasion: “This year, may the end of Ramadan bless you with lots of positivity, courage, and strength to get through the tough times. Wipro Limited wishes Eid Mubarak to all! Stay safe, stay home. #Eid2021 “
MTR Food Pvt Ltd wished Eid Mubarak to urge everyone to stay home and safe: “MTR wishes you, Eid Mubarak! This Eid, enjoy soft, perfect, and sweet Gulab Jamuns made with MTR- India’s No.1 Gulab Jamun Mix”
Kansai Nerolac Paints creative spread festive cheer with a dose of care: “This Eid, may the crescent moon shine upon you and your loved ones with blessings of harmony and care.” #Nerolac #ColoursThatCare #EidMubaarak
Starbucks India and MG India also shared creatives posts on the occasion:
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Preview YouTube video Ashok Leyland | A Celebration of Sharing | Ramadan 2021 Ashok Leyland | A Celebration of Sharing | Ramadan 2021
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
