Brands
Brands wish Eid Mubarak with messages of hope & togetherness
MUMBAI: Eid ul-Fitr means the occasion of breaking the fast- the day that marks the end of the month-long dawn-to-sunset fasting of Ramadan for Muslims around the globe. This year, more than anything else, the occasion serves as a great reminder to be grateful for what we have and to share with those who may be less fortunate than us.
Here are a few campaigns that are sure to bring some festive warmth and optimism into these grim times:
Facebook India | More Together. Hum aaj ek-duusre ka saath denge, toh ek behtar kal zaroor hoga. #MoreTogether
While all of us watch out for the wellbeing of our loved ones, it’s only a few special ones who look out for those not their own. It is this extraordinary message of looking out for others that Facebook’s latest ‘More together’ campaign brings out beautifully in the backdrop of the Eid ul-Fitr festival.
The film poignantly conveys hope and a sense of community, sending out the message that if each of us watch out for the other, it would be such a wonderful world.
Kotak Mutual fund shared a real-life inspiring story of Shahnawaz Shaikh on the occasion and inspire others to follow suit:
“For Shahnawaz Shaikh and his team, this Eid is about taking care of the community. Kyonki #MadatHiIbadatHai #EidMubarak
They have been doing their part in the month of ibadat by providing oxygen cylinders to #Covid patients. We applaud their noble deed & wish all of you a safe and blessed Eid.”
Amul released one of its popular topicals to mark the festive occasion of Eid ul Fitr with the creative ‘Eid together, Eat together- Break Fast, Start Feast’:
Ashok Leyland made a touching film dripping with warmth, that shows how every celebration begins with caring and sharing:
OYO stressed the importance of vaccination, through its creative messaging: “The Eidi we all need “ #EidMubarak
#VaccinAid #StaySafe
Tide India shined a light on those who make this Eid brighter for everyone with the words, “Celebrating everyone who went above and beyond to make the holy month of Ramadan brighter! Eid Mubarak.”
McDonald’s creatively depicted the brand’s softie ice cream bitten into, to form the shape of the crescent moon saying, “This Eid, stay safe and celebrate with your loved ones at home.
Mother Diary talked about coming out stronger together through the darkness with its Eid creative: “May this Eid brings us to hope that we see the light at the end of this and come out stronger!”
IT giant, Wipro Limited shared wishes on the occasion: “This year, may the end of Ramadan bless you with lots of positivity, courage, and strength to get through the tough times. Wipro Limited wishes Eid Mubarak to all! Stay safe, stay home. #Eid2021 “
MTR Food Pvt Ltd wished Eid Mubarak to urge everyone to stay home and safe: “MTR wishes you, Eid Mubarak! This Eid, enjoy soft, perfect, and sweet Gulab Jamuns made with MTR- India’s No.1 Gulab Jamun Mix”
Kansai Nerolac Paints creative spread festive cheer with a dose of care: “This Eid, may the crescent moon shine upon you and your loved ones with blessings of harmony and care.” #Nerolac #ColoursThatCare #EidMubaarak
Starbucks India and MG India also shared creatives posts on the occasion:
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Preview YouTube video Ashok Leyland | A Celebration of Sharing | Ramadan 2021 Ashok Leyland | A Celebration of Sharing | Ramadan 2021
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
