MAM
Bata India appoints Gunjan Shah as the new CEO
KOLKATA: Footwear major Bata India Limited on Friday announced the appointment of Gunjan Shah as its new chief executive officer. Shah will be at the helm of the brand’s operations in India. He takes over from Sandeep Kataria who was elevated as the Global CEO of Bata Brands.
Shah will join Bata in June and will be based out of Gurugram.
In his previous role, Shah was the chief commercial officer at Britannia Industries. He spent the early stages of his career working with brands such as Asian Paints and Motorola before moving on to Britannia in 2007. He carries extensive experience working across varied sectors spanning Consumer Durables, Telecom, and FMCG and brings to the table an innate knack for understanding consumers, passion for action, people development experience, and clarity of thought and purpose, the company said on Friday.
“I am delighted to welcome Gunjan on board as Bata India’s new CEO. Over the past few years, we have been consistently delivering strong growth in the highly competitive footwear market. Backed by decades of experience working with powerhouse brands, Gunjan understands the Indian market’s complexities and varied nuances. I’m confident that he will add value and strengthen Bata’s position in the Indian market,” said Bata India Ltd chairman Ashwani Windlass.
“India has always been a significant market for us from a global perspective,” said Bata Brands global CEO Sandeep Kataria. “A dynamic leader like Gunjan will spearhead the company’s operations in India and given his extensive experience and track record, I am confident that he will take the Bata brand to even greater heights and deliver strong growth.”
Shah holds a Bachelor of Technology (Computers) from VJTI, Mumbai, and a Postgraduate Diploma in Management from the Indian Institute of Management, Kolkata.
“I feel both honored and humbled on being appointed as the CEO of India’s favorite footwear brand and on the confidence reposed in me by the board. As an iconic brand, Bata has become an integral part of the Indian fabric. I realize that I have big shoes to fill in and I’m thrilled about working with the talented & experienced Bata team. I look forward to building on the legacy of my predecessors in taking the Bata brand to new heights alongside creating long-term sustainable value for all stakeholders in the company,” Shah added.
MAM
Microdrama Specialist COL Group International Builds Out With Narativ, Rock Networks & BlingWood Deals
MUMBAI: Microdrama powerhouse COL Group International is building out its distribution network, with its CEO saying vertical video is about to enter its “next competitive chapter.”
The microdrama arm of publicly-listed Chinese company COL Group appointed Narativ Media as its official distributor in the Middle East and North Africa (MENA) and CIS regions and Africa, and a struck new content deal with a new Dubai-based microdrama platform.
The deals were unveiled this morning at MIP London, and also included Rock Networks as its exclusive Southeast Asia telco distribution partner for its app, FlareFlow. MIP London is now into its second day at the Savoy Hotel and adjoining IET London complex.
The deals come soon after COL appointed Harbour Rights to represent its titles in Europe and Latin America, as we reported yesterday in our extended feature on microdrama distribution.
COL’s Singapore-based microdrama unit says its “coordinated global distribution architecture and significantly expanded international content slate” would help to scale its catalogue to more than 1,700 microdrama titles worldwide. These hail from South Korea, Japan, Africa, the Middle East, Southeast Asia and the UK and roll out across Sereal+, FlareFlow and 17K.
A deal with Dubai-based BlingWood, which recently launched as an OTT platform, will expand COL’s access to Middle Eastern and Indian microdramas, and includes a broader pipeline of Indian series from storytelling platform Pratilipi, Korean titles from BeLive Studios and British reality-led formats from Tattle TV — the UK’s first dedicated microdrama app, including titles such as Dog Dates.
“Microdrama is entering its next competitive chapter, where quality, retention and monetization standards are increasingly shaped by data and operational discipline,” said Timothy Oh, General Manager of COL Group International.
“As pioneers in both China and the U.S., scaling some of the world’s leading platforms in this space, we understand what it truly takes to win sustainably. Our role is not simply to offer catalogue volume, but to help partners select, position and scale the right content for their platform and audience. By bringing together a broad, constantly refreshed slate from across regions, we enable smarter curation, clearer differentiation and long-term growth for serious industry players.”
Narativ deal
COL and UAE-based Narativ described their deal as a “strategic expansion of premium vertical content distribution across high-growth emerging markets,” and comes as the microdrama continues to boom financially. The growth of the medium will be among the key topics of conversation today at MIP London, where COL chief Oh will be speaking.
The pact extends beyond content representation and is being billed as part of a more “structured micro-drama distribution infrastructure.”
Narativ will spearhead market development, platform alliances, broadcaster relationships and digital monetization frameworks across the MENA and CIS regions and Africa, where they have identified “rapid mobile-first consumption growth and strong demand for short-form, high-engagement storytelling formats.”
“Micro-dramas are reshaping global viewing habits, particularly across mobile-first markets like MENA, Africa and CIS,” said Manjyot Sandhu, CEO and co-founder of Narativ. “Our appointment as official distributor for COL Group in these territories reflects Narativ’s strategy to build sustainable distribution architecture.
“A key pillar of the collaboration includes integration with FlareFlow, enabling strategic telco partnerships, bundled carrier offerings, and alternative monetization pathways designed to accelerate scale across mobile ecosystems and OTT platforms.”
Oh added: “We are building more than a content slate – we are building the global infrastructure for microdrama. With hundreds of new titles launching every quarter, scale and regional strength are critical. Narativ with its deep foothold in MENA, Africa CIS and other key markets makes them a natural strategic partner as we expand FlareFlow and bring microdrama to new platforms, telcos and audiences.
Narativ, which is joint venture Sandhu operates with Copyright Capital, manages around 7,000 hours of content and has a digital network spanning 150 million subscribers across 21 language.
COL Group has emerged as one of the biggest microdrama platforms, running platforms such as FlareFow. It is also a part-owner of ReelShort.
