MAM
The Minimalist marks its sixth anniversary, reveals new vision
New Delhi: Mumbai based creative agency The Minimalist marked its sixth anniversary by unveiling a new vision for its future growth. The agency that started as a team of two people has now grown into a strong team of 150+ people across offices.
It is now aiming to become one of the country’s most inventive companies in the creative business. The Minimalist has created some out of the box marketing campaigns and design experience for brands like Coca-Cola, Google, Airtel, Disney+ Hotstar, HDFC Bank, The Hindu, Saint Gobain, MTV, and TATA Capital. It is now looking forward to exploring uncharted sectors and becoming the trend-setters in the global and local creative space.
“Our journey of six years has been full of opportunities, breathing in a lot of innovative approaches and uninterrupted learning. We are and always will be an organization that seeks to create thought-provoking work globally. With our accomplished clientele, invaluable experiences in hand, and a new vision in mind, we look forward to pulling out all the stops to create a distinctive space in terms of innovative thinking and providing curated solutions,” said The Minimalist co-founder Sahil Vaidya.
The Minimalist co-founder Chirag Gander said, “The anniversary is an extra special one as we have survived a challenging year. Our new vision is on offering inventiveness is not just a word on the wall but a way of life at The Minimalist. This inventiveness will define what we are to achieve in the coming years and we aspire to be India’s most inventive company in the creative business.”
Keeping the current pandemic situation in mind, the agency has decided to extend its financial support to its team and their families as and when required, and prioritize their mental health via online sessions.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
