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Illustrake secures digital mandate for Tech Burner’s Overlays Clothing
Mumbai: Illustrake, a full-stack D2C enabler, has been awarded the digital mandate for Overlays Clothing, the fashion brand founded by Shlok Srivastava. Overlays Clothing is known for its trendy and comfortable clothing line designed to cater to diverse fashion needs across India.
The partnership aims to amplify Overlays Clothing’s digital presence and reach a broader audience. Illustrake will leverage its expertise in creating compelling ad content tailored to various demographics, enhancing the brand’s visibility across multiple digital platforms. With a focus on ideation, execution, and innovative digital strategies, the collaboration is set to elevate Overlays Clothing’s market presence. Illustrake plans to develop a cohesive digital campaign strategy that aligns with the brand’s ethos while reaching its target audience more effectively.
Illustrake founder & CEO Mihir Gadhvi shared his enthusiasm about the partnership, stating, “We are thrilled to partner with Overlays Clothing. Having previously worked in this category, we have gained insights into the market dynamics, and we are ready to position the brand for its target audience in a way that resonates with their preferences.”
Overlays Clothing brand manager Muskan Singhaniy also expressed optimism about the collaboration. She said, “In today’s digital age, a strong online presence is crucial for any brand. We are confident that Illustrake’s expertise will help us reach new heights by connecting with our audience in innovative ways. This partnership is a significant step forward for Overlays Clothing as we look to strengthen our brand’s digital footprint and engage with customers on a more personal level.”
With this new collaboration, Illustrake and Overlays Clothing are set to embark on a journey to reshape the brand’s digital narrative, making fashion accessible and appealing to a wider audience across India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
