MAM
Yogesh Nehra named upGrad president, technology
Mumbai: Higher ed-tech company upGrad has appointed Yogesh Nehra as president – technology to spearhead development for the tech infrastructure and make the online learning experience more immersive for its learners globally.
In his new role at upGrad, Nehra will oversee high-performing engineering teams and driving digital transformation initiatives like product conceptualisation, and application architecture, which can further continue to add-on to the platform’s capabilities for a smoother consumer experience.
He brings with him over 15 years of experience in scaling and building high-performance teams, building ground-up software products, and aligning them with business growth to meet scale across the start-up ecosystem. He has co-founded and built ShopG as a social commerce product for Indian users. Before ShopG, Nehra was part of many unicorn’s journeys that include start-ups like Rivigo, Ola, Inmobi, and Wittyparrot among others.
“We are thrilled to have Yogesh join the upGrad family at such an important juncture. As we are witnessing exponential growth in our user base, the existing infrastructure needs incremental re-engineering to embrace newer technologies that can be integrated into our existing processes to deliver a superior learning experience,” said upGrad, co-founder & MD, Mayank Kumar. “I am confident that his proven expertise in the domain will lead the company to the next level and support the ever-accelerating growth trajectory of the business.”
“I am excited to join upGrad and contribute towards the vision of powering career success for every member of the global workforce as their trusted lifelong learning partner & driving meaningful career outcomes,” said Nehra. “I look forward to working with this dynamic team and using my expertise in building a product roadmap and infrastructure that will play a significant role in the company’s expansion journey in the coming years.”
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
