MAM
FCB Cogito elevates Vidyadhar Wabgaonkar as CEO
Mumbai: FCB Group India has announced the elevation of Vidyadhar Wabgaonkar as the CEO of FCB Cogito, the independent consulting arm of the Group in India. The announcement comes as part of the Group’s recent restructuring of operations in a three-agency structure of FCB Ulka, FCB Interface, and FCB India.
Vidyadhar Wabgaonkar, popularly known as Wabs, has been leading FCB Cogito for over four years now. An engineering gold medalist and a rank holding MBA from IIM Kolkata, Wabgaonkar comes with a rich marketing background that includes stints in P&G India and MARICO Industries. According to the Group, his expertise lies in the seamless combination of qualitative and quantitative aspects and the application of tenets of Neuro-Linguistic Programming (NLP) to marketing and business management. He is also a certified life coach and a Master Practitioner of NLP.
Under Wabs’s aegis, FCB Cogito Consulting has come to be known for its strong proprietary products like ‘Chess’ for getting clients ready for competition and future and ‘Brand Hormone’ for rejuvenating brands, it said in a statement.
The Group is celebrating its 60th anniversary this year, and this elevation comes in at a very crucial time when the agency is looking forward to the next 60 years in India, it added.
Speaking on Wabgaonkar’s elevation, FCB Ulka vice-chairman Karkare, said, “FCB Cogito has been the secret weapon in our armory. It represents our capability to solve higher-order problems for our clients with data and insight-driven solutions. It is our intellectual capital, and a means to provide strategic partnership to our clients. Wabs always brings a fresh perspective, and in today’s times, his unique skills are going to be invaluable to brands as they navigate uncharted terrains.”
Speaking on his new role, Wabgaonkar said, “ FCB Cogito believes that most clients have the resources required to be successful. It is the paradigm that connects the resources that often need evolution. ‘Why buy me’ is the most important question that each brand needs to answer, and the answer frequently lies well beyond the tangible aspects of the brand. A good answer and a consensus around it, together multiply the force of selling and marketing manifold.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
