MAM
Wavemaker bolsters leadership team with two new appointments
Mumbai: Wavemaker has announced the appointment of Shipra Roy as its new global chief people, inclusion and culture officer and Helen Price as global chief investment officer. Both will be based in London and join CEO Toby Jenner’s global leadership team, said the company.
Roy joins Wavemaker from a position as chief talent officer with McCann UK and Europe where her main responsibilities included setting the people strategy and working on key initiatives with a focus on DE&I, leadership development and succession planning. Previously, she worked at VMLY&R where she co-led the talent function globally with responsibility for EMEA, APAC, and key WPP global clients. In her new role, she will oversee all aspects of the people function in the organisation. She replaces James Edgar who left the agency in August.
Price joins Wavemaker from IPG Mediabrands where she was head of global accountability and investment. She has over 20 years of experience in the media industry with a focus on media trading and investment and has a strong track record in building and developing innovative media value solutions which balance client savings and commercial opportunities. At Wavemaker, her focus will be on creating value for clients and commercial opportunities for the agency. She replaces Keith Tiley who will be retiring at the end of the year.
In addition, Wavemaker has promoted global managing partner Simon Broderick to global head of investment.
“Even in the face of a global pandemic, Wavemaker has had an incredibly strong year and, as our growth journey continues, I’m pleased to welcome Helen and Shipra to the team,” said Toby Jenner. “They are both tremendous resources in their fields, and I look forward to working closely with them to help us deliver positively provoking, innovative, and commercially sound solutions for both our clients and our people.”
MAM
Sania Fazal joins JioStar as creative director – brand solutions
Veteran from Viacom18 to lead content partnerships across Colors, Star Plus and JioHotstar.
MUMBAI: Sania Fazal just swapped one spotlight for a bigger stage because when you’re this good at branded storytelling, the next act needs more screens. JioStar has appointed Sania Fazal as creative director for brand solutions, content partnerships & branded content, the company confirmed on 24 February 2026. In her new role based in Mumbai, Fazal will spearhead content integrations and branded narrative work across television and digital platforms targeting the Hindi-speaking market (HSM). Her mandate includes forging strategic partnerships with Colors, Star Plus and JioHotstar, building innovative ad products, creating integration ecosystems, mentoring her team, and crafting frameworks that balance cultural resonance with measurable business growth.
Fazal brings over nine years of experience from Viacom18 Media Private Limited, where she rose to senior manager for brand solutions & partnerships. There she led large-scale branded integrations and content partnerships across flagship shows including Bigg Boss, Khatron Ke Khiladi and Laughter Chefs work that earned recognition at Goafest, ET Sharks and the Indian Digital Marketing Awards.
Before Viacom18 she worked on customised brand solutions at HT Media Ltd across marquee properties, and had a brief stint at Mitkat Advisory Services. Her career has consistently focused on blending creativity with commercial impact in high-visibility entertainment formats.
The move places Fazal at the helm of JioStar’s branded content push as the merged entity sharpens its edge in television and streaming. For an industry where partnerships can make or break a show’s buzz, her appointment feels like the perfect plot twist bringing proven storytelling chops to a portfolio hungry for fresh, culturally sharp integrations. Whether it’s scripting the next viral moment or mentoring the team behind it, Fazal’s arrival signals JioStar is ready to turn every ad break into appointment viewing.
