MAM
Arko Provo Bose joins Enormous as chief creative officer
Mumbai: Enormous has announced the joining of Arko Provo Bose as chief creative officer.
In this role, he will work closely with Enormous managing partner Ashish Khazanchi and the Mumbai and Gurgaon team to drive the agency’s creative vision and nurturing its creative talent, said the company in a statement.
With over 15 years of experience, Bose will be instrumental in developing and strengthening the creative capabilities in tandem with Enormous’ ethos of creating connected brands, it added.
“An agency is only as good as its leaders. A leader defines the vision and gives a direction to the talent for everyone to move as one. In its seventh year of operations, it is time for me to share this responsibility with someone who has a keen sense of the business and unbridled passion for creativity and solution,” said Khazanchi. “Arko is by far one the very best of his generation in Indian advertising. He is a juggernaut of talent and has many big campaigns behind him. We are moving to an exciting new phase as an agency and greater things should certainly be expected.”
Bose moves from MullenLowe Lintas where he was executive creative director for over a decade and worked with brands like Google, OLX, Nestle, Micromax mobile. The recent brand campaigns he worked on were Google Search Campaigns, With a little help from Google, OLX Bech De, YouTube Premium, Lifebuoy Plastic Baba, Zee Cinema ‘Seene Mein Cinema’ to name a few.
“The business of advertising is reinventing itself and so should we. The bustling energy at Enormous is intoxicating and that’s what got me here. Lowe has been more than family for the last 11 years,” said Bose. “I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I hope to bring that and much more to the place by collaborating with young and thriving talent across all corners of India and beyond.”
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
