MAM
ART-E Mediatech bags creative & digital mandate for Indica
Mumbai: ART-E Mediatech has bagged the digital & creative mandate for Indica, an Indian herbal hair colour brand from the CavinKare portfolio.
In order to create a strong digital presence of Indica, the agency will be taking on the responsibility of presenting it with the right mix of creative thinking & data-based research, the company said in a statement.
The agency will be responsible for formulating & executing social media strategy, cross-medium communication strategies, and influencer marketing strategies for building a strong brand voice, it added.
“We have always directed our efforts in crafting products that make our consumers’ life easy while rendering an enriching experience. So, it is imperative for us to stay in touch with consumers all the time,” said CavinKare digital & e-com marketing head Amlan Pati. “Given the popularity of social media in the post lockdown world, we were looking for an agency that could transcribe our expansion plans into reality and create a buzzing platform for our consumers to engage with us anytime. And, team ART-E fits the bill.”
“At ART-E, partnering with a new brand gives us an opportunity to leverage our sound digital knowledge using new-age technological advancements and keeping in sync with the changing preferences of the audience. We look forward to our partnership and hope to build a dynamic brand presence for Indica,” said ART-E Mediatech co-founder Rohit Sakunia.
Brands
Harsh K. Rai named CEO of Mahindra’s farm division & gromax
Seasoned business leader returns to India to head farm division and gromax
MUMBAI: Mahindra Group has appointed Harsh K. Rai as CEO of its farm division and gromax business, marking a significant new chapter in the executive’s three-decade corporate journey.
In his new role, Rai will steer the strategic direction and growth of Mahindra’s farm equipment and agri solutions portfolio, focusing on innovation, scale and deeper market reach across the agricultural ecosystem. His appointment comes at a time when India’s farming sector is undergoing rapid transformation, driven by mechanisation, technology and evolving rural aspirations.
Announcing his move, Rai struck a personal note. “Back in India. Back to roots. Joined Mahindra Group as CEO – farm division & gromax,” he shared. Reflecting on his first few weeks in the field, he spoke of meeting “talented teams, passionate partners and friendly farmers”, and praised Mahindra’s legacy of trust and its enduring commitment to innovation in agriculture. “Looking forward to build it together,” he added.
Rai joins Mahindra after serving as CEO of overseas spinning at Aditya Birla Group in Jakarta from August 2023 to January 2026. Prior to that, he was senior executive president at UltraTech Cement, where he spent over four years in Mumbai overseeing key business operations.
A large part of his career, however, was shaped at PepsiCo, where he held multiple leadership roles over 14 years. From marketing head for new brands such as Tropicana and Gatorade to vice president sales and commercial unit gm for India food and beverage, Rai built a reputation for driving growth across regions and categories. He also served as CEO and managing director of NourishCo Beverages Limited, the joint venture between PepsiCo and Tata, and sat on its board.
His early career began at Wipro Consumer Care and Lighting, where he rose through the ranks from management trainee to regional manager in the lighting division.
From beverages to building materials and textiles, Rai has led businesses across sectors and geographies. Now, as he returns to India’s heartland with Mahindra’s farm portfolio in hand, the focus shifts to fields rather than factory floors. If his track record is anything to go by, the seeds of growth may already be sown.
