iWorld
Airtel rolls out #5Gforbusiness with global firms and leading brands
Mumbai: Bharti Airtel has rolled out the #5Gforbusiness initiative to demonstrate a wide range of enterprise-grade use cases using high speed and low latency networks.
As part of the initiative, Airtel is joining forces with leading global consulting and technology companies such as Accenture, AWS, CISCO, Ericsson, Google Cloud, Nokia, Tata Consultancy Services (TCS) to work with industry-leading brands such as Apollo Hospitals, Flipkart, and several leading manufacturing companies to test 5G based solutions.
These solutions will be deployed on the 5G test spectrum allotted to Airtel and include use cases like smart factory, smart healthcare, 5G powered quality inspection, digital twin, connected frontline workforce, and AR/VR based use cases amongst others. The use case demonstrations will be conducted both at end-user locations and at Airtel’s advanced 5G lab in the network experience centre at Manesar (Gurgaon).
“The 5G ecosystem will open limitless possibilities for enterprises to enhance productivity and serve their customers even better with digitally enabled applications,” said Bharti Airtel chief technology officer Randeep Singh Sekhon. “We are delighted to work with our strategic technology partners and some of our enterprise customers to start testing real-life 5G applications of the future. This also offers tremendous learnings across the value chain and lays a solid foundation for future application roadmap.”
Earlier this year Airtel demonstrated India’s first 5G experience over a live 4G network. It has also demonstrated India’s first rural 5G trial as well as the first cloud gaming experience on 5G. Airtel is also spearheading the O-RAN Alliance initiatives in India to build 5G solutions. It has already announced partnerships with Tata Group, Qualcomm, Intel, Mavenir, and Altiostar.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
