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L&K Saatchi & Saatchi bags Zepto mandate, delivers its maiden campaign
Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe has signed up the branding and communications mandate for Zepto, a ‘ten-minute grocery delivery’ app founded by Aadit Palicha and Kaivalya Vohra, two 19-year-old Stanford dropouts.
Since coming on board in the past month, L&K Saatchi & Saatchi has developed the brand livery, retail and collateral branding and gone live with Zepto’s first campaign consisting of three digital films and OOH. The films build on the 10-minute delivery promise of the brand using quirky characters and situations, said the statement.
“Q-commerce has the potential to change the way India shops forever, and that presents a rare opportunity to build a category-defining brand. We needed an agency partner that understood and could deliver on the ambition we have for Zepto,” Zepto founder & CEO Aadit Palicha said. “We found that partner in L&K Saatchi & Saatchi – they have the right balance of a young team that shares our drive, and the experience of strategically-sound leadership. Beyond that, their experience in creating iconic e-commerce brands gave us a significant headstart.”
L&K Saatchi & Saatchi executive VP Debarjyo Nandi added, “We are excited to get on board the Zepto speedwagon and fuel their hyper-growth plans. We are at the cusp of not just changing the delivery landscape in the country but consumer behaviour itself. Grocery planning and shopping as we know it today will soon become redundant and Zepto will become a way of life.”
The three films produced by Content Factory and directed by Amit Satyaveer Singh aim to bring alive the delivery app’s USP of ‘groceries delivered in 10 minutes’ signaling urgency, need, product category and quick delivery service.
Zepto is expanding across Mumbai, Bengaluru and Delhi-NCR and will be launching in key areas across Hyderabad, Chennai, Pune and Kolkata in the next 30 days, said the statement.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
