MAM
GroupM India restructures Central Trading Group leadership
Mumbai: GroupM India has restructured its media buying function – Central Trading Group (CTG) and announced four key appointments to the leadership team.
Pratik Rathod who has been successfully leading buying for Wavemaker will be taking on an elevated group-level role of GroupM India national broadcast head. “Rathod’s expertise, vast experience and approach to creative solutions will help us further leverage one of the largest mediums. He will help strengthen GroupM’s OneVoice priorities and strengthen media partnerships,” said the company in a statement on Monday.
K Srinivas Rao takes over the Wavemaker buying mandate from Pratik Rathod. Rao has been leading the Mediacom buying function for the past few years. For MediaCom, he has built a strong integrated buying team and strengthened the overall buying products by adopting strong processes.
Rahul Satoskar, currently the region buying lead for Mindshare west, gets elevated to lead Mediacom buying nationally.
Muralidhar T is taking on an elevated role of leading buying function for the whole of Mindshare. Over the years, Muralidhar has done a commendable job and his contribution has led Mindshare buying scale-up to new heights. “Murali’s strategic thinking and astute commercial acumen would help the overall agency further enhance the buying product and enable higher value to unlock for the clients,” said the statement.
“This restructure is a part of evolving transformation for GroupM,” stated GroupM India president of investments and pricing Sidharth Parashar. “The relentless commitment to delivering value to its client’s business is what truly defines team CTG, and I am privileged to lead a multi-dimensional team of leaders who are passionate about media and our client’s business. I am delighted to see these leaders grow and take on larger responsibilities in shaping the GroupM CTG transformational journey.”
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
