Factual
Discovery and Samsung join forces for tiger conservation
Mumbai: Discovery Inc in partnership with Samsung is raising awareness among global audiences for the need to protect and conserve tigers in the wild through a content partnership around Discovery’s Project CAT (Conserving Acres for Tigers).
The collaboration entails the production of a short film “Eye to Eye with the Tiger,” which follows wildlife photographer Yashas Narayan as he journeys through India on a mission to track, and film and photograph a tiger in the wild with Galaxy S21 Ultra 5G. “The jungle is full of symbiotic relationships. It’s remarkable to see how animals depend on each other. I am delighted to have captured some raw moments that emphasise how important tigers are in the circle of life,” said Narayan.
Directed by BAFTA Award-winning filmmaker Vikram Singh, “Eye to Eye with the Tiger” shines a light on the dangers this majestic animal faces in the wild. Guided by a local conservationist Narayan searches for tiger tracks and takes note of signs from prey species while taking video footage and still images simultaneously with the Galaxy S21 Ultra 5G. The film reaches its climax when he comes face to face with a tiger hunting prey, a shot that brings to life the mission of Project CAT.
“Discovery is a purpose-driven company with a strong commitment to conservation and protecting wildlife. Tigers are among the most revered species on the planet and today we extend our mission to ensure a future for tigers so there will always be stories to tell through this first of its kind partnership with Samsung and Project CAT,” said Discovery global vice president – standards and social good Jessica Beatus.
Discovery supports nearly six million acres of tiger habitat across India, Bhutan and Russia through its Project CAT. Launched in partnership with World Wildlife Fund (WWF), the initiative aims to help protect and support the conservation of a transboundary tiger landscape that is a global priority for tiger conservation. This key area also supports local economies, alternative livelihoods, and climate justice for the most marginalised. Discovery joined the ambitious goal of conservation groups to double the wild tiger population by 2022, the next Year of the Tiger in the Chinese Zodiac, said the statement.
“Through our collaboration, we look forward to both showcasing the beauty of one of the world’s most majestic animals with our super high-resolution camera whilst simultaneously raising awareness around the importance of the conservation of tigers in the years to come,” stated Samsung Electronics VP and head of global digital marketing group & mobile communications business Jung Suh.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
