MAM
Grapes appoints Priyank Narain as executive creative director
Mumbai: Integrated marketing agency Grapes has appointed Priyank Narain as its new executive creative director. He will be based out of the agency’s Delhi office and will report to the agency’s chief operating officer and strategy head Shradha Agarwal.
In this role, Narain will look after the agency’s creative responsibility across all brands, nationally, the company said in a statement.
He will supervise creative teams at the company and will oversee creative, copy and design strategies. He will be responsible for driving the next phase of growth for the clients, it added.
“We are excited to welcome Priyank to the Grapes family as we look to accelerate our business and deliver ground-breaking work for our clients. He has rich creative experience on a varied section of brands and categories. His unique creative approach in designing digital experience is a perfect fit for our company. I am extremely delighted to have him on board,” Grapes COO and strategy head Shradha Agarwal said.
Previously, Narain was associated with McCann Worldgroup as a senior creative director for more than two and a half years, where he was managing some of the biggest brands. He possesses more than 18 years of advertising experience and has worked with leading agencies like Cheil India, Havas, Lowe Lintas, Grey Group, and Contract Advertising, having begun his career with Leo Burnett.
“It’s wonderful to be onboard with Grapes, an integrated agency with a great vision and several interesting brands. I look forward to creating some disruptive work that drives brands and businesses forward,” stated Priyank Narain.
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
