iWorld
AT&T rolls out fastest consumer broadband at 2-gig, 5-gig speeds
Mumbai: Telecommunication giant AT&T has rolled out the fastest consumer broadband services at new multi-gig speeds of 2-gig and 5-gig for its fiber customers across parts of the network’s footprint.
Starting 24 January, AT&T’s nearly 5.2 million customer locations in parts of more than 70 metro areas, such as LA, Atlanta and Dallas, will be able to take advantage of symmetrical 2-gig and 5-gig speed tiers with “new, simple and straightforward pricing,” said the statement.
The company will continue bringing multi-gig-capable technology across its current fiber footprint throughout 2022 and as part of its future expansion efforts to cover 30 million customer locations by year-end 2025. It has claimed to have achieved up to 10-gig speeds in its labs.
“As we set out to become America’s best connectivity provider, we’re doubling down on fiber in our broadband infrastructure,” stated AT&T Communications CEO Jeff McElfresh. “With true multi-gig speeds, and symmetrical upload and download, AT&T Fiber will redefine how we experience the internet and drive innovation, from education, to work, to entertainment.”
According to a recent survey by AT&T commissioned with Recon Analytics, six in 10 consumers purchased a new connected device in the last year. The average consumer has 13 connected devices in their home and that is expected to multiply. In addition – half of all workers now have the option to work remotely long term – which means video conferencing for hours is here to stay. Consumers and small businesses are consuming more data than ever, and the trend is expected to continue to see data consumption increase from megabytes to terabytes.
Multi-gig speeds are primed for these growing demands and will provide more bandwidth for households and small businesses to run a multitude of connected devices at once. Similar to freeways with several high-speed lanes, multi-gig speeds open those lanes for various connected devices to run at their fastest possible speed.
The architectural nature of fiber designed specifically to provide high-speed internet (as compared to cable which was designed to provide TV content to households), allows high-capacity tasks, such as uploading large documents during video calls and gaming, to flow seamlessly, even during high-usage times.
“The pandemic has significantly changed how consumers and businesses use the internet and what is required from a broadband provider. Faster is better – but reliability is best. And AT&T has shown it has both with AT&T Fiber,” said Recon Analytics founder and lead analyst Roger Entner.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
