Account
DentsuMB wins digital creative mandate for Social Alpha
Mumbai: dentsuMB, the integrated communication agency from dentsu India, has won the digital creative mandate for Social Alpha. The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office.
As per the mandate, dentsuMB will develop the communication framework and create campaigns that showcase the initiatives across Social Alpha’s social media assets. The focus will be on the core mission of the brand, which is to create social, economic, and environmental impact through the power of innovation and entrepreneurship, said the statement.
“We are honoured to partner with Social Alpha in their mission for bringing about change. It will be a unique journey given the nature of services that Social Alpha provides and the divergent startup sectors it works with,” said DentsuMB managing partner Indrajeet Mookherjee. “At the heart of Social Alpha, is a clearly defined purpose ‘of making a difference to the lives of millions and we hope to collaborate on bringing these beautiful stories of impact and change to a larger audience.”
Social Alpha is a multistage innovation curation and venture development platform for science and technology start-ups that aims to address critical social, economic and environmental challenges. It supports mission-aligned entrepreneurs through a network of innovation labs, startup incubators, accelerator programmes, seed funds and market access mechanisms. Since its inception in 2016, Social Alpha has nurtured more than 200 start-ups including 60+ seed investments, according to the company.
“At Social Alpha, we work with innovators who are on a mission to solve some of the most complex challenges of humanity with entrepreneurial risk-taking,” stated Social Alpha CEO and co-founder Manoj Kumar. “While we take extreme pride in what our startups do, we needed help in communicating the inspiring work of our portfolio companies with an intent to attract more innovators and enablers to this emerging sector.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
