MAM
Mohanraj J takes over as Duroflex CEO
Mumbai: Duroflex Group has announced the elevation of Mohanraj J as CEO of its omnichannel consumer brand – Duroflex. He takes over from Mathew Chandy who will now be serving as CMD of the group.
Mohanraj has been with the company for more than six years in various leadership roles and will now spearhead Duroflex’s growth and expansion in the coming years. In this new role, his responsibilities will span the thriving retail, e-commerce and D2C business of Duroflex, said the company in a statement.
Duroflex Group also houses Sleepyhead, its young & independent D2C brand and a growing B2B and export vertical. Each of these has a separate focus and leadership. Mohanraj will be leading as CEO for the Duroflex consumer brand.
“Duroflex Group has experienced tremendous growth in the past two years. Despite the pandemic-related chaos and market volatility, we are still on track to join the 1000cr club,” said Mathew Chandy. “Mohan’s influential and decisive contribution has helped Duroflex stay resilient and accomplish that goal. He’s been instrumental in building our leadership team and culture.”
Mohanraj has enabled Duroflex to achieve major milestones and led the company through a successful national expansion. He also shaped the company’s D2C foray and exponentially elevated the retail experience through company-owned and company-operated stores, said the company.
“Over the years, we have built a strong and loyal consumer base and to ensure that we continue to deliver on our commitments, I plan to leverage our customer-focused strategy, our sustainable operational excellence and company culture with the goal of taking Duroflex to new levels of success,” said Mohanraj J. “We will further expand on improving our customer experience with technology at the core and continue to build a culture that believes in people first.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
