MAM
FCB Interface appoints Aditi Patwardhan as chief strategy officer
Mumbai: FCB Interface has announced the appointment of Aditi Patwardhan as the chief strategy officer, as a part of the agency’s reorganisation towards becoming future ready and providing strategic partnership to its clients. She will be based out of the Mumbai office.
In her role, Patwardhan will be leading the strategy mandate to drive the next level of growth for the agency, said the statement.
“With Aditi on board, I look forward to some scintillating work emanating from razor-sharp strategy,” stated FCB Interface vice chairman and chief creative office Robby Mathew.
A brand and business builder, Patwardhan’s expertise comes from her 25 years of marketing and advertising experience that includes stints at Lowe Lintas and Leo Burnett. She has partnered with global brands for multinationals like Unilever, P&G. Whisper, Fair & Lovely, Pureit, Knorr, Kissan & McDonald’s. Her Marketing stints include DCW Home Products, International Bestfoods, Dabur India and Mattel. Having been on both sides of the table, she is well versed in the intricacies of business and the pressures of P&L.
FCB Interface vice chairman and CEO Joe Thaliath said, “Aditi is a strong believer and practitioner of media agnostic solutions to real problems. Her well rounded experience and expertise is indeed a perfect fit to lead the agency in its next phase of growth! We look forward to creating inspiring Never Finished brand building stories with Aditi at the helm.”
“The agency’s strong strategy fundamentals and client partnerships made for a natural fit. But it’s the strong solutioning focus of the much awarded ideas like the ‘Punishing Signal” that excites me,” said Aditi Patwardhan on her new assignment. “I look forward to the mandate of taking the momentum to next level and sharpening the strategy offering. We are in process of building a powerhouse planning team which offers clients multidisciplinary competencies. Powered by the strong philosophy of Brand Bedrock and a suite of tools that have proven results within the network.”
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
