MAM
Kinnect launches CX practice, appoints Bharatesh Salian to lead
Mumbai: Digital media company Kinnect on Wednesday announced the launch of its customer experience (CX) practice. The agency has named Bharatesh Salian as senior vice president – marketing science and CX, who will be heading this new division.
The CX practice will provide meaningful brand interactions throughout the consumer journey. It unites nearly 100 of Kinnect’s creative, media, and technology talent pools across locations.
“Kinnect CX will provide e-commerce and order management solutions, CRM, loyalty and first party data management programs, platform consulting and implementation services, ML, AI & data led solutions, omnichannel consumer experience journeys and web 3.0 solutions. The offering will help partner with clients towards their digital transformation journey and fuel their customer-centric ambition,” said the agency in a statement. “Deployment of a complete state-of-the-art usability testing lab is in the works and will be operational by 2023,” it added.
“Kinnect has strong partnerships with brands across experience design, CRM, and data delivery, but what we realised is it could be more effective together—with the client, at new business, in sharing best practices and unlocking new doors,” commented Kinnect CEO Rohan Mehta. “According to today’s new reality, people are accustomed to online experiences and expect them to translate as smoothly and effectively as they would in person. Through the KinnectCX network, we’ll be able to more efficiently and smoothly put together a bespoke team for each opportunity, with expertise in strategy, design, analytics, technology and content.”
Saliana is a seasoned professional with more than 22 years of experience in the digital media and customer experience space. His past stints have been with large networks such as Publicis Groupe, Omnicom Media Group, and IPG.
“Times have changed, and marketing online has hit a revolution,” remarked Bharatesh Salian. “It’s no longer about the one-sided conversation but rather about building relationships and having conversations with our consumers in a hyperconnected world. It’s also about pushing the boundaries to understand your consumer better and make communication plans carved out of customer journeys.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
