MAM
VMLY&R India elevates Pooja Jauhari to group CEO
Mumbai: Global brand and customer experience agency VMLY&R on Wednesday announced the appointment of Pooja Jauhari as chief executive officer, VMLY&R India across its group of companies. Based out of the agency’s Mumbai office, she will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore.
Jauhari takes over from Anil Nair, who is moving on to pursue new opportunities. Nair joined VMLY&R in 2019 from Law & Kenneth Saatchi & Saatchi India, where he was CEO (digital) and managing partner. VMLY&R first welcomed Jauhari in 2020, as the CEO of The Glitch. The independent creative agency was acquired by WPP in 2017 and integrated into the VMLY&R network in November 2020.
In this new role, she will oversee the agency’s combined operations, including VMLY&R, The Glitch, VMLY&R Commerce and GTB, across its three offices in India – Mumbai, Delhi and Chennai – plus its service of clients across the Indian subcontinent, said the statement.
She is also tasked with further integration of the network’s creative excellence in India, with its very strong customer experience, commerce and data capabilities, into an integrated powerhouse focused on human centricity, diversity, inclusion & high performance, it added.
“Since welcoming The Glitch into the VMLY&R network in 2020, we are seeing that together with VMLY&R India, the whole is far greater than the sum of the parts,” said Tripti Lochan. “Pooja’s proven track record of having driven a gender-blind and positive influence approach, aligns perfectly with our ongoing vision towards ever-improving our own inclusivity and progressiveness. Combined with her track record in growing The Glitch to be one of India’s best-known agencies, producing work for clients both nationally and globally, we believe her elevation makes us even better at creating connected brands, driving business for our clients, and positively impacting the communities they live in.”
“We thank Anil for being a part of our continued growth in India, and wish him the very best in the next stage of his journey,” she further said.
Having started her marketing career at JWT two decades ago, Jauhari moved to Unilever and then Worldwide Media before joining The Glitch in 2013. There, she was instrumental to the agency’s success, leading its strategic planning, plus setting its goals and approach to both business and culture.
MAM
Instamart and Go Zero bring LED fridge ad to print
Hindustan Times readers see light-up fridge page in interactive first
MUMBAI: The morning paper just got a little cooler quite literally. In a twist on traditional print, Instamart and Go Zero have introduced what they describe as a first-of-its-kind newspaper execution, turning a routine page flip into a sensory experience. Readers of Hindustan Times were greeted with a spread designed like a refrigerator. As the page opened, an embedded LED light flicked on mimicking the familiar fridge-door moment revealing an Instamart delivery partner holding a tub of Go Zero ice cream.
Developed in partnership with Havas India, the campaign moves beyond conventional print innovations such as scent strips or foldouts. Here, the LED is not a gimmick layered on top but a core part of the storytelling, recreating a behaviour most readers instinctively recognise.
The creative ties together the central promises of both brands: Instamart’s instant delivery and Go Zero’s “guilt-free” indulgence. The act of opening a fridge becomes a metaphor for spontaneous craving and immediate fulfilment.
Swiggy head of brand Mayur Hola said the idea was to make print participative rather than passive. By tapping into muscle memory like reaching into a fridge, the campaign aims to bridge everyday behaviour with brand recall.
Go Zero founder Kiran Shah highlighted the spontaneity of ice cream consumption, noting that the concept captures the exact moment of impulse discovery. Meanwhile, Havas Media India and Havas Play COO Uday Mohan described the effort as an attempt to blur the lines between media and experience.
The execution reflects a broader push by Instamart to reimagine traditional formats, making even legacy media like print interactive in an age dominated by digital engagement.
In a medium often accused of losing relevance, this campaign flips the script, one illuminated page at a time.
