MAM
WPP launches global engineering centre in Chennai
Mumbai: Creative agency WPP has announced the launch of a new global engineering centre (GEC) in Chennai.
According to the statement, the GEC will play a pivotal role in further strengthening WPP’s global service offering, by partnering resilient, industry-leading technology and skills with creative brilliance. “Chennai was chosen as a strategic location with its vast candidate pool and strong IT capabilities,” it added.
Over the next eight months, WPP will assemble a team of over 200 IT professionals who will support several areas including platform services, cloud and network infrastructure, engineering and operations across core products, and cyber security.
“The pandemic has caused a fundamental shift in the way most businesses operate,” said WPP CEO Mark Read. “Technology, now more than ever, is the primary driver of growth, and will be critical to help us build back not just better – but best. WPP is genuinely invested in growing our presence in India and increasing our focus on recruiting highly skilled talent at a local level – not only in our creative industries but also in the technology industry. Our new WPP colleagues in Chennai will play a pivotal role in further developing our technology offering – and will have the unique opportunity to work together with colleagues in an industry that has the power to create positive change at scale. Something I’m very excited about.”
“India is already playing a major role in WPP’s transformation with over 4000 people working across several global Technology COEs,” said WPP country manager India CVL Srinivas. “The GEC will add to this talent pool and help us scale technology across our global company.”
“I’m extremely excited about the launch of our new GEC in Chennai and the potential we have to further accelerate our position as leaders not only in the creative transformation industries, but also the IT industry,” said WPP chief information officer Rachel Higham. “In support of our purpose to build better futures for our people, we are committed to investing in their personal and professional advancement, placing them in the best position to grow their careers with us in the way that they want to. By joining us, they will be part of a team that develops, supports, and delivers cutting-edge technology – providing them with a unique opportunity to be pioneers in their field.”
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
