Brands
Zydus Wellness launches Complan VieMax
Mumbai: In a move representing a significant milestone, science-backed FMCG major, Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of VieMax. Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.
Zydus Wellness CEO Tarun Arora said, “VieMax is a perfect complement to our existing portfolio at Complan. For more than 50 years, Complan has been synonymous with family nutrition, catering to infants to children. With VieMax, we are extending our commitment to comprehensive health solutions for adults. The unique formulation addresses critical nutritional gaps, such as protein deficiency, gut wellness, muscle health, and immunity, which are increasingly prevalent issues in India.”
The launch comes amid rising concerns about nutrient deficiencies among Indian adults. Studies show that 73 per cent of Indians are protein deficient, negatively affecting muscle health, daily activities, and overall quality of life. Additionally, 71 per cent of individuals aged 30 to 55 exhibit poor muscle health, and 18 per cent report chronic gastrointestinal (GI) issues that worsen with age.
Complan VieMax addresses this gap with its protein-gut formula, enriched with the prebiotic and probiotic strain Bacillus coagulans and 31 essential nutrients, including high-quality proteins, calcium, vitamin D2, and other vitamins and minerals. This may improve the absorption of branched-chain amino ccids (BCAAs), counteract anabolic resistance, boost muscle power, alleviate GI symptoms, and enhance immunity.
Available exclusively at pharmacies in vanilla and chocolate flavors, each serving of Complan VieMax contains 2.6 billion probiotics and nine per cent prebiotics to support gut health and improve protein digestion.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
