Brands
Zydus Wellness launches Complan VieMax
Mumbai: In a move representing a significant milestone, science-backed FMCG major, Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of VieMax. Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.
Zydus Wellness CEO Tarun Arora said, “VieMax is a perfect complement to our existing portfolio at Complan. For more than 50 years, Complan has been synonymous with family nutrition, catering to infants to children. With VieMax, we are extending our commitment to comprehensive health solutions for adults. The unique formulation addresses critical nutritional gaps, such as protein deficiency, gut wellness, muscle health, and immunity, which are increasingly prevalent issues in India.”
The launch comes amid rising concerns about nutrient deficiencies among Indian adults. Studies show that 73 per cent of Indians are protein deficient, negatively affecting muscle health, daily activities, and overall quality of life. Additionally, 71 per cent of individuals aged 30 to 55 exhibit poor muscle health, and 18 per cent report chronic gastrointestinal (GI) issues that worsen with age.
Complan VieMax addresses this gap with its protein-gut formula, enriched with the prebiotic and probiotic strain Bacillus coagulans and 31 essential nutrients, including high-quality proteins, calcium, vitamin D2, and other vitamins and minerals. This may improve the absorption of branched-chain amino ccids (BCAAs), counteract anabolic resistance, boost muscle power, alleviate GI symptoms, and enhance immunity.
Available exclusively at pharmacies in vanilla and chocolate flavors, each serving of Complan VieMax contains 2.6 billion probiotics and nine per cent prebiotics to support gut health and improve protein digestion.
Brands
Partha Ghosh moves closer to cockpit as Air India adviser to the ceo
Veteran communicator to advise ceo in airline’s transformation
GURGAON: Partha Ghosh is changing seats but staying on the flight deck. The global head of communications at Air India Limited has moved into a new role as adviser to the ceo, reporting directly to Campbell Wilson, as the carrier presses ahead with one of aviation’s most closely watched turnarounds.
The shift follows a bruising yet formative 2 years and 9 months overseeing communications during Air India’s high-speed overhaul under Tata ownership. Ghosh credits a resilient team and frank stakeholder engagement for steadying the narrative through turbulence, from fleet orders to service revamps. He has handed the corporate communications baton to Senjam Raj Sekhar, wishing the team well for its “next chapter”.
Few advisers arrive with a newsroom spine. Ghosh brings three decades in media and corporate communications, including a long run at Samsung Electronics leading corporate communications and csr across India and Southwest Asia.
Before crossing to the corporate side, he cut his teeth in journalism at The Economic Times, where he served as senior editor, launched editions, built verticals and interviewed heavyweights including PM Narendra Modi and Pranab Mukherjee. Stints at Business Standard, Hindu Business Line, The Telegraph and India Today Group rounded out a career that mixed reporting grit with editorial leadership.
For Air India, the appointment signals a premium on strategy and judgement as much as messaging. For Ghosh, it is a return to what seasoned editors do best—advising the person in charge when the stakes are high and the clock is ticking.
The journey, as he puts it, continues. In aviation and reputation alike, altitude is never held for long; it is constantly won.
