Gaming
Orangutan signs Rooter as its official streaming partner
Mumbai: Orangutan Gaming has joined hands with Rooter as its official streaming partner. Both brands are committed to accelerating the growth of e-sports in India together.
This partnership was announced with the hashtag #RootForOrangutan along with a series of fun videos starring the FreeFire and BGMI athletes from Orangutan.
“The brands hope to provide the finest quality streams and content as a result of this collaboration,” said the statement.
Orangutan will now be co-powered by Rooter, which will also be featured on the Orangutan’s official team jersey. To which the athletes of Orangutan gaming will exclusively stream on Rooter and entertain their fans with various unique content. Fun and entertaining streams for their followers, as well as streaming other competitions on their Rooter accounts.
“If skills are an athlete’s weapon, then fans are their armor. Partnering with India’s largest broadcasting and gaming platform will bring the ape army closer together, by connecting them to their favorite athletes,” commented Orangutan co-founder and head of partnerships Jai Shah. “This will help us build a stronger community and we certainly know that the best is around the corner.”
“We are ecstatic to announce our partnership with Orangutan, which has one of the most exciting rosters across BGMI, Valorant and other games,” remarked Rooter co-founder and COO Piyush Kumar. “It’s amazing to see how they have grown over the last few months to become one of the most popular teams in the country. This will open up new opportunities for both Rooter & Orangutan to create new content for our users on the platform.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
