Brands
Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels
Mumbai: Fashion and beauty brand Shoppers Stop has roped in Bollywood actor Sanya Malhotra as brand ambassador for select private brands, to further emphasise on the continued focus on its private brands as an important strategic pillar. This is in sync with Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build its private label portfolio.
“Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Sanya’s social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its private labels,” said the statement.
“Private brands continue to be a strategic pillar for Shoppers Stop. We maintain a significant emphasis on increasing our private brands share,” said Shoppers Stop MD and CEO customer care associate Venu Nair. “We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”
Speaking on the brand association, Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its private brands, is to authentically connect with my fans with the style that I believe in. This is a brand I have grown with and loved. I look forward to showcasing their best collection for the year.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
