Brands
SUGAR Cosmetics raises $50 mn funding led by L Catterton
Mumbai: Omnichannel beauty company, SUGAR Cosmetics, announced on Tuesday the close of its $50 million Series D fundraise led by the Asia fund of L Catterton, global consumer-focused private equity firm. The upsized round saw strong interest from multiple private equity funds with continued participation from existing investors – A91 Partners, Elevation Capital and India Quotient, the company said in a statement.
Sharing the news on LinkedIn, SUGAR Cosmetics CEO Vineeta Singh wrote: Funding isn’t a milestone, but when it also coincides with the biggest month in sales for SUGAR Cosmetics, it’s time to express a ton of gratitude – for our crazy team, our passionate customers and of course the best set of investors ever!
“Welcoming L Catterton the world’s largest consumer focused PE fund to our cap table along with A91 Partners, IndiaQuotient and Elevation Capital. Excited about having another feisty woman on the board, Anjana Sasidharan and can’t wait to build together the most loved beauty brand for young India,” she further added.
The country’s beauty and personal care market has expanded considerably over the past five years, and is expected to reach approximately $21 billion in 2025. SUGAR stated that it has quadrupled its sales over the past five years, adding that it deploys new-age, impact-focused content marketing to develop lasting emotional connections.
The cosmetics company said in a statement that its proliferation of online shopping and the creation of a robust local ecosystem of offline distribution partners has enabled it to attract customers from metros to Tier I and II cities. It added that the rising adoption of online shopping and greater product penetration in secondary cities are also driving the market’s enlargement.
CEO Vineeta Singh said, “At SUGAR, we are devoted to creating innovative products that meticulously cater to the preferences of women with diverse skin tones and types who believe in expressing themselves with high-quality cosmetics and skincare products that complement their inner beauty. L Catterton shares our ethos of truly understanding what matters most to consumers, and my co-founder Kaushik and I are thrilled to welcome the firm as our partner,” further adding that the investor’s brand-building and value creation capabilities will fortify its growth.
L Catterton Asia managing director Anjana Sasidharan said, “We have been impressed with how SUGAR has sustained its momentum of rapid growth across online and offline channels while maintaining healthy operating metrics… With a product-first mindset and deep understanding of their target consumers, SUGAR’s leadership team has established a strong position in India’s cosmetics market, which is at an exciting inflection point of expansion.”
Known for being popular among Gen Z and millennials, the brand aims to further capitalise on its growth momentum in the rapidly growing beauty and personal care market. SUGAR Cosmetics has been scaling its physical presence with over 40,000 retail outlets across over 550 cities.
Brands
Zomato film highlights bias faced by women delivery partners
International Women’s Day campaign shines light on everyday stereotypes
MUMBAI: A food delivery may arrive in minutes, but the journey behind it can still carry a few outdated assumptions. This International Women’s Day, Zomato has released a new brand film that shines a light on the subtle but familiar biases faced by women delivery partners during their daily shifts. The campaign nudges viewers to rethink a simple idea that still surprises many people: a delivery partner’s ability has nothing to do with gender.
Instead of focusing on training for delivery partners, the film flips the perspective and gently turns the mirror towards society. Through a series of everyday moments, from collecting orders at restaurants to arriving at a customer’s doorstep, women delivery partners encounter reactions that many recognise all too well. Curious glances, surprised expressions and questions that hint at disbelief follow them along the route.
In a playful cinematic twist, the delivery partners break the fourth wall to address these reactions directly, offering light-hearted responses that quietly challenge the stereotypes.
The campaign also reflects a broader shift in India’s gig economy. As of February 2026, Zomato has more than 3,500 monthly active women delivery partners who collectively deliver over five lakh orders every month.
Eternal chief sustainability officer anjalli ravi kumar said building an inclusive platform economy requires both opportunity and acceptance. She said that as more women step into roles across urban last-mile logistics, the ecosystem around them must evolve to ensure they can work with confidence and dignity.
She added that enabling women to participate safely and comfortably in such roles is essential if India is to move closer to the goal of 70 per cent female workforce participation by 2047 under the broader vision of Viksit Bharat 2047.
Alongside the campaign, Zomato has been strengthening safety measures for women delivery partners. The company offers a 24 by 7 SOS emergency support system available in more than 800 cities, connecting partners to ambulance services, police and an internal response team when needed.
Women delivery partners also have the option to avoid certain delivery locations between 7 pm and 5 am if they feel unsafe. In addition, city-specific WhatsApp support groups in the top seven cities help women partners communicate easily, raise concerns and seek peer support.
For deliveries to hotels, lodges or guest houses, women partners can complete the order at the reception instead of going up to individual rooms. The delivery partner app also allows them to flag difficult or unsafe areas as black zones. More than 300 such zones have already been identified and temporarily marked unserviceable.
Through the film and these initiatives, Zomato hopes to spark a broader conversation about inclusion in the gig economy, one delivery at a time.
