iWorld
Viacom18 takes criminal action against digital piracy
Mumbai: Viacom18 Media is working with Maharashtra Cyber Crime Cell, Mumbai to fight against digital piracy and infringing usage of content.
The Cyber Crime Cell arrested Subhanjan Kayet for his involvement in the pirated websites/platform named Thop TV. He was accused for the development of software, technical manipulation, illegal streaming and telecasting of the contents from Viacom18’s channels and its OTT platform Voot.
On 23 May, Kayet was sentenced by Esplanade Court to five days of police custody after considering the severity of the offence and upon the request of the counsel appearing for the state.
The Maharashtra Cyber Crime Cell has frozen his bank account in which he purportedly received the illegal proceeds of his unlawful activities. He was prolonging his arrest for the last few months after his bail applications were rejected by the courts in Kolkata and Mumbai.
“Special anti-piracy unit MIPCU (Maharashtra Intellectual property Crime Unit) arrested accused Subhanjan Samiran Kayet from Gobardanaga Harbra, 24 Paragana, West Bengal on 22nd May 2022 as he appears to be the lead developer of the THOP TV app,” said Superintendent of Police Maharashtra Cyber Mumbai Sanjay Shintre. “We have sufficient evidence regarding this.”
“We are thankful to Maharashtra Cyber for continuing this action against piracy,” said a spokesperson from Viacom18. “It is important to make the message clear that operating or abetting a business of infringement is a serious offence which affects the creative community at large. The perpetrators will be found and brought before law.”
In the recent past, the efforts of Viacom18 together with Maharashtra Cyber Crime Cell had led to the arrest of the founder and CEO of Thop TV.
“Viacom18 has always been at the forefront in addressing and curbing piracy of their content and channels,” said the statement. “Viacom18 and the TV18 network will continue to fight market threats associated with piracy and will protect their channel’s content using all legal methods available.”
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
