MAM
Infectious Advertising bags creative mandate of Independence Brewing Company
Mumbai: Infectious Advertising has won the creative mandate for Independence Brewing Company (IBC). The mandate for Infectious Advertising is to manage brand creative development and brand planning and strategy for all four locations.
Commenting on the appointment of Infectious Advertising as its creative agency, Brewing Company promoter – independence Anirudh Khanna said, “Choosing the right communication partner wasn’t easy! We were looking for that perfect balance between creativity and digital know-how. Infectious fit the bill perfectly with their experience.”
Infectious Advertising managing director and co-founder Nisha Singhania said, “We had our 9th-anniversary celebrations at IBC, and fell in love with the place. Both their food and craft beer are brilliant. We are delighted that they have chosen us as their communication partner. Who better than fans to work on your business.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
