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Public service broadcaster Prasar Bharati unveils new logo

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Mumbai: India’s public broadcaster Prasar Bharati added a new chapter in its glorious history by unveiling its new logo recently.

In the new logo symbol, an autonomous statutory body under the ministry of information & broadcasting, the elements in the central circle and map of India signify the service of trust, security, and perfection for the common man.  

Released by the information and broadcasting secretary Apurva Chandra, in the presence of Prasar Bharati CEO Mayank Kumar Agrawal, Prasar Bharati member (finance) DPS Negi, and senior officers of the I&B ministry and Prasar Bharati, the new logo is replete with rich meaning.

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The organisation, which is represented in the logo identity as emerging and evolving from the centre, was first known as All India Radio (AIR) in the past. Later, Doordarshan (DD) was created to provide television services, and finally, Prasar Bharati (PB) was established by enactment of an act by the parliament.

While the elements in the central circle and map of India signify the service of trust, security and perfection to the nation, the colour of the logo ‘dark moderate blue’ represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. The colour blue also pays tribute to the Indian ethos and traditions associated with religious figures and mythological characters found in the Indian miniature paintings.

On the occasion of unveiling of the new logo, DPS Negi opined that in the earlier format, the corporate office of Prasar Bharati used both AIR and Doordarshan logos on both the sides of the written text ‘PRASAR BHARATI’ along with the Indian emblem in the middle. Inspired from the identities of both AIR and Doordarshan, the new logo of Prasar Bharati is defined as a blend of both AIR and Doordarshan.

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It not only encloses the elements from their visual identities, but it also leverages their colour combinations, to complement the identity of PB as a public service broadcaster.

Headquartered in New Delhi, Prasar Bharati is a statutory autonomous body set up by an act of parliament. It comprises the Doordarshan Television Network and All India Radio (AIR), which were earlier media units of the ministry of information & broadcasting.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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