Brands
Mobilla ropes in Kajal Aggarwal as brand ambassador
Mumbai: Mobile accessories brand Mobilla has roped in Indian actor and model Kajal Aggarwal as its brand ambassador.
The brand will feature the actress in its marketing collaterals and communication across above-the-line (ATL) and below-the-line (BTL) including print, digital and electronic media.
By bringing Kajal Aggarwal on board, the company will not only boost the brand appeal but also help in strengthening its existing consumer base while reaching out to new and potential consumers.
Kajal Aggarwal said, “This is an exciting association for me as it gives me an understanding and an opportunity to work with a new category. I am determined to make this association work by putting in my best effort to bring success for Mobilla and myself with this association.”
“Kajal Aggarwal is well recognised and has a trustworthy personality. She is an icon in the film industry, and her personality connects with the people of real India or what we refer to as the Bharat of India. She also has a connect with people from all age groups. Our partnership with her will help us showcase the value of our products and how they can add to their lifestyle. It will help us establish a sense of connection with our end consumer as well. This association with Kajal Aggarwal is a promising step forward. It will help Mobilla strengthen its image in the market and bring us further growth.” said Mobilla co-founders Jignesh Shah and Hetal Shah.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
