MAM
Thought Blurb Communications elevates Renu Somani to national creative director
Mumbai: Thought Blurb Communications, a full-service advertising and design agency helmed by Vinod Kunj, has announced the elevation of Renu Somani to national creative director. After steadily guiding the direction of the creative product of Thought Blurb Communications for the last ten years, Somani will now take over as the creative head at the agency from being the executive creative director.
Renu holds more than 18 years of experience with creative departments of advertising agencies like Ambience Publicis, McCann Erickson and Saatchi & Saatchi and has worked for brands like Parachute Hair Oil, Savlon Soap, and ICICI Home Loans. At Thought Blurb, she has led creative communications for brands like Parle-G, Parle Marie, Parle 20-20, Vero Moda, Reliance Digital, Radio Mirchi, and Viacom 18, to name a few.
Renu began her career as an art director before switching seamlessly into her role as a writer after joining Thought Blurb. She brings her combined talents in art, copy, scripting, and audio-visual media to bear on a 360-degree execution in traditional, electronic, and digital media. Renu now takes charge of managing the creative products of the company that has a presence in Mumbai and Kochi. She will be overseeing a diverse team of creative talent in these cities, helping in the development of brands across the country and also in planning the creative strategy for new clients here.
Speaking on her new role, Renu Somani stated, “I have a degree in art, but writing comes as naturally to me as breathing. I believe I paint stories with my words. The creative industry is shape-shifting and each day a new avatar is being created. My mandate will be to give shape and voice and texture and personality to the avatar that we at Thought Blurb would like to give ourselves. We are known to nurture great talent, and I’d like to build on that tradition and get the team to come up with ideas that reflect the zeitgeist of the times.”
Speaking about the appointment, Thought Blurb Communications founder and chief creative officer Vinod Kunj stated, “Renu is an extremely instinctive and creative person. She can pick up a castaway idea from a brainstorming session and polish it to perfection. We are a very close-knit unit, and we cherry-pick the brands we work with. In the process, we have built great case studies for some of India’s biggest brands. Renu will now work with her team and create campaigns that make a meaningful difference to those brands in the international markets.”
Somani’s work has been recognised over the years by several Indian and international industry award bodies. She has also been a finalist at the One Show, Cannes, and Adfest Awards. She has won awards at the Abbys, D&AD Kyoorius, Golden Mikes, and Radio Mirchi Kaan Awards. Most recently, she won the IAA Awards for her work on Parle G. Her work has also been featured in the Communication Arts Guild magazine.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
