GECs
Parag Milk Foods’ Gowardhan Ghee partners with KBC 14
Mumbai: Gowardhan Ghee from the house of Parag Milk Foods has collaborated with Sony Entertainment Television’s show Kaun Banega Crorepati Season 14 to launch its new communication initiative, #GARVSEGOWARDHAN.
The campaign kicks off across multiple consumer touch-points, such as television, out-of-home, digital, and experiential activations. It is an attempt to convey the mutual feeling of pride felt by millions of customers, farmers, and the Parag Milk family.
Following this partnership, whenever a contestant on the hot seat reaches the second “Padaav” of the game, i.e., wins a minimum of Rs 3.20 lakh, they will also attain the prize of yearly supplies of Gowardhan Ghee.
Host Amitabh Bachchan will mention “Gauravshali Uphar,” which adds to the contestants’ achievements. This association is a step towards celebrating the brand’s purity while embracing its glorious years in the market.
Commenting on the collaboration, Parag Milk Foods senior vice president strategy, sales, and marketing Akshali Shah said, “Associating with Kaun Banega Crorepati is a logical extension of our brand and product category Gowardhan ghee, as traditionally ghee has been considered a brain tonic for memory enhancement. It is said to promote all three aspects of mental functioning-learning, memory, and recall—which are essential to performing well on the hot seat. We are also very thrilled with this association as the legendary Amitabh Bachchanji serves as the host. His charming personality and humility bring an unwavering fanfare to this game show. It has a successful track record of reaching a captive audience, delivering stupendous results, and garnering favourable reviews across India. The mention of “aapko milta hai Gowardhan Ghee ki taraf se Gauravshali uphar” by Amitabh Bachchan ji has enormous appeal and would aid in extending our pride in #GARVSEGOWARDHAN to the next level.”
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
