Brands
BPCL wins 9 awards at the 16th Global Communication Conclave
Mumbai: Bharat Petroleum Corporation Ltd. (BPCL) has bagged a total of nine excellence awards for corporate collaterals at the 16th Global Communication Conclave organised by the Public Relations Council of India (PRCI) in Kolkata on 12 November 2022.
The company received nine awards in the following categories: public relations, business campaigns, use of social media and campaigns, annual reports, corporate events, and corporate responsibility campaigns.
The Public Relations Council of India (PRCI) is a pan-India communication exchange forum with offices in 38 cities and towns across India. This premier network connects PR, media, commercial and public service advertising, marcom, academia in communication, and students. The PRCI Annual Corporate Collateral Awards for corporate communications are presented annually to recognise talent and professional standards.
BPCL was recognised for its purpose-driven public relations and brand strategy that adds delightful dynamism to communication and the manner in which BPCL leverages the power of both traditional and digital media to reach the relevant target audience.
On behalf of the company, BPCL’s top employees, including public relations and brand chief general manager Abbas Akhtar, head retail East Debashis Naik, and public relations & brand general manager Charu Yadav, received the awards.
Earlier, Akhtar was bestowed with the coveted honour of being inducted into the PRCI ‘Hall of Fame’ – an illustrious league of “the best of the best” industry professionals—for his exceptional contributions to the field of PR and leveraging its potential in innovative and pragmatic ways. He said, “We are pleased to be recognised by PRCI for carefully crafting public relations and brand strategies that add delightful dynamism to the communication and the manner in which BPCL mingles with the world. We are at the cusp of a transformation that defines our future, as we metamorphose from a predominantly oil & gas company into an ‘energy’ company. Through our communication, we have developed the narrative unfolding our strategic vision for the future, evolving new-age energy solutions.”
Commenting on the big win, BPCL director of finance with additional charge of C&MD and director HR VRK Gupta said, “At Bharat Petroleum, it is our solemn endeavour to leverage PR to communicate in a reliable and transparent manner. All our activities, offerings, and customer-centric solutions underpin our core purpose of “energising lives” in various ways. With the energy landscape undergoing transformation, we have been engaging with energy-engaged citizens and sharing our views, initiatives, and plans on energy transition, technological evolution, sustainability, social initiatives, and much more. I am happy that our sincere efforts in this direction have been recognised once again with the coveted ‘Hall of Fame’ award by a premier organisation, the Public Relations Council of India. Thank you everyone for partnering with us in achieving this feat.”
BPCL director of marketing Sukhmal Jain added, “Steadfastly anchored to the energy needs of the nation and aligned with global climate action, we have embarked upon an ambitious voyage of energy transition towards a cleaner and sustainable future. It is the solemn endeavour of our communication team to share vital information in the public domain on our customer centricity, network expanse, energy transition, technological evolution, sustainability, social initiatives, and much more, in a reliable and transparent manner. I am happy that our sincere efforts in this direction have been recognised once again with a flurry of awards by a premier organisation, the Public Relations Council of India.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
