MAM
Zupee extends its association with Momentus Digital
Mumbai: Zupee, an online real-money gaming platform with a 95 per cent market share in the casual and boardgame segments, announced the renewal of their contract and the extension of their association with Momentus Digital as their digital agency partner on Thursday.
Zupee’s product portfolio of skill-based casual and board games includes a host of socially relevant games such as ludo, snakes & ladders, trump cards, carrom, and more, with the vision to provide meaningful entertainment while bringing users moments of joy.
Momentus Digital has been working with Zupee as their digital marketing partner to expand the brand’s reach across India by delivering strategic digital campaigns aligned with the company’s business goals.
Throughout the association, Momentus Digital has executed some impactful campaigns for the brand through performance marketing initiatives across digital, including display partnerships, influencer marketing, DSP alliances, and programmatic platforms. With an in-depth understanding of the market, the brand cohorts have been able to get success from their end users.
Momentus Digital CEO Aarooshi Tyagi said, “We are delighted to partner with Zupee, which has always been extremely supportive and refreshing to work with. Extending the digital association in and of itself is a compliment to us and the team. We are excited to add more value to the brand. We believe that the use of digital media in the gaming industry has huge potential to be capitalised on, and we are committed to helping Zupee with the same in the future as well.”
Zupee VP of digital marketing Nishant Jaiswal said, “The partnership with Momentus has been helpful in driving better media buying efficiencies and optimising return on media investments by focusing on scale and funnel conversions. We have been able to test multiple programmatic platforms, DSPs, and direct publishers and enrich our digital marketing playbook. Looking forward to building further on the synergies between the two teams.”
Momentus Digital is a unified media advertising partner that is designed to provide the full extent of audiences through native, programmatic, search, display, and gaming audiences. We specialise in a vertical where brands work with us on brand engagement or performance marketing. Our brand engagement also works along the lines of reaching the right audience through the right channel at the right time.
Digital
India ranks second globally for ransomware detections in 2025
Acronis report warns of surging AI-powered attacks, phishing dominance, and high lateral movement in Indian networks.
MUMBAI: India’s cybersecurity defences are getting a serious stress test, hackers aren’t just knocking on the door anymore, they’re moving in, redecorating, and throwing a ransomware party before anyone notices. Acronis, the global cybersecurity and data protection firm, dropped its biannual Cyberthreats Report for H2 2025 (titled “From exploits to malicious AI”) on 18 February 2026, drawing from telemetry across over one million endpoints via its Threat Research Unit and sensors.
The standout alarm for India: it claimed second place worldwide for ransomware detections trailing only the US with a hefty 31 per cent of all global detections. It also cracked the top 10 for publicly identified ransomware victims, logging 129 cases where organisations went public. More worryingly, India topped charts for lateral movement and mass infection activity, including the planet’s largest internal propagation incidents. Attackers aren’t content with breaching the perimeter; they’re spreading like wildfire inside networks, amplifying disruption and business pain.
Globally, cyberattacks kept climbing in 2025. Email-based threats rose 16 per cent per organisation and 20 per cent per user year-on-year, while phishing stayed king, driving 83 per cent of email threats in the second half and serving as the entry point for 52 per cent of attacks on managed service providers (MSPs). Attacks on collaboration platforms exploded from 12 per cent in 2024 to 31 per cent in 2025, turning tools like Teams and Slack into prime secondary vectors.
Other red flags from the report:
Powershell abuse ruled as the most misused legitimate tool, especially in Germany, the US, and Brazil.
All MSP-platform CVEs disclosed in 2025 earned High or Critical ratings.
AI turned operational for crooks: used for reconnaissance, ransomware negotiations (e.g., Global Group automating chats across victims), data exfiltration (GTG-2002 style), and even chilling social engineering like AI-generated “proof of life” images in virtual kidnapping scams.
Hotspots included India, the US, and the Netherlands for mass infections and lateral hops; South Korea led malware hits at 12% of users affected.
Ransomware favourites targeted manufacturing, technology, and healthcare sectors crippled by uptime demands. Top groups: Qilin (962 victims), Akira (726), Cl0p (517). Nearly 150 MSPs and telcos hit directly; over 7,600 public victims worldwide, with the US suffering 3,243. Newcomers Sinobi, TheGentlemen, and CoinbaseCartel joined the fray in H2.
Supply-chain woes persisted too, RMM tools like AnyDesk and TeamViewer got exploited, affecting over 1,200 third parties globally, with the US taking 574 hits. Akira and Cl0p led here again.
Acronis CISO Gerald Beuchelt summed it up bluntly, “As cyber threats evolve at an accelerated pace, 2025 has shown that attackers are not only scaling traditional methods like phishing and ransomware, but are leveraging AI to act faster, more efficiently, and at greater scale. This shift requires organisations to anticipate threats, automate defences, and build resilient systems capable of withstanding both traditional and AI-driven attacks.”
For Indian businesses, the message is clear: the threat landscape isn’t just heating up, it’s gone full inferno, with AI fanning the flames. Time to upgrade those digital fire extinguishers before the next breach burns brighter.
