News Broadcasting
Bharat Express unveils its captivating signature tune
Mumbai: Bharat Express news channel set to be launched on the 1st of February 2023 has been in the news for all the good reasons, be it the joining of media veteran Saurabh Sinha or the roping in of renowned primetime anchor Aditi Tyagi and business news wizard Hemant Ghai. Now the news network has announced the unveiling of its original signature tune, composed by the biggies of the Indian music industry who have composed for the likes of Gangs of Wasseypur and Kabir Singh. Any guesses for the name?
The captivating tune combines elements of traditional Indian music with contemporary sounds to create a unique melody that soothes your ears and ignites your mind. The tune will be featured at the beginning and end of each news broadcast, as well as in promotional materials for the channel.
Bharat Express plans to come with a bang with a focus on comprehensive news coverage of everything under the sun, from remote villages to the crisis in Venezuela, the stock market to onion prices, and gadgets to galaxies.
Bharat Express chairman, managing director & editor-in-chief Upendrra Rai said, “Signature tune is the hallmark of any news channel and we have selected this one after rounds of consideration by the music team. We are confident that the tune will become synonymous with the Bharat Express brand and its objectives and will help us stand out in the crowded news landscape; and most importantly, people will connect to it.”
“We are thrilled to unveil our signature tune and introduce it to our audiences,” said Bharat Express CEO Varun Kohli. “It represents our commitment to providing high-quality news coverage and our desire to connect with viewers in a meaningful way.”
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
