News Broadcasting
ET NOW launches its digital news platform ETNOWNEWS.COM
Mumbai: English business news channel ET NOW announced the launch of its digital business news platform, ETNOWNEWS.COM. Empowering the new generation of Indians through financial literacy on equity markets and systematic investments, ETNOWNEWS.COM is a comprehensive destination for all the latest business, market and economy-related news stories.
A multimedia-first product, ETNOWNEWS.COM offers mobile-friendly formats like short videos, market briefs, consumer-centric explainers and snackable graphics to present simplified and jargon-free business news. Moving away from the stereotypical cluttered layout, the website design has been curated with an aim to present business news in the most simplified way. During market hours, the website will focus on stocks and LIVE TV and off-market hours the website makes a seamless shift in its design to focus on business news stories.
Times Network president & COO – digital business Rohit Chadda said, “Serving holistic business news to the nation at large, we are delighted to expand ET Now’s unparalleled business news offerings to digital viewers. Powerful content enhanced by visual storytelling and simplified information to deliver easy-to-consume stories on business, stock market and economy, the website has been carefully designed and curated to appeal to the content preferences of all cohorts of users consuming business news online. With powerful and impactful multimedia content and a strong editorial team, I am confident ETNOWNEWS.com will further fuel our mission in driving financial empowerment and will act as an enabler of financial freedom for every discerning Indian.”
ET NOW and ET NOW Swadesh managing editor Nikunj Dalmia said, “ET NOW has been committed to India’s growth story for over a decade and we are now thrilled to launch our digital arm, ETNOWNEWS.com, a multimedia business news platform that truly integrates ET NOW’s live stream, exclusive content, special shows, videos, and compelling analysis. Pioneering a revolution of financial empowerment and progress for millions of Indians, ET NOW has delivered breakthrough stories that have redefined the Indian economic landscape. I am confident that ETNOWNEWS.com will resonate with the audience, fulfilling their dreams and aspirations to Rise with India.”
Offering viewers the channel’s live streaming media along with a host of multimedia web exclusives produced by ET Now’s trusted team of reporters, researchers, anchors, and editors, ETNOWNEWS.COM brings fresh perspective and in depth insights on emerging industry trends across sectors, in addition to providing opinions & analysis of business news. An aggregator of top news stories from around the web, the platform will also cover technology, auto, sports, celebrity news and more.
The website will host exclusive daily digital video IPs including, all you need to know, money-making Ideas, ET Now chat with experts, ET Now spotlight – deep dive on stock & various sectors, ET Now editors’ take, money mantra, ET Now mobility – special on cars, bikes, EVs and more, ET Now tech talk – special on technology, gadgets, hacks and weekly video IP – start-up central.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
