Brands
Philips launches new beauty campaign ‘#YourHairYourWay’
Mumbai: Philips India has launched a new campaign on their hair straightening range, #YourHairYourWay, with brand ambassador Alia Bhatt, encouraging women to confidently embrace their own sense of style in this journey, while Philips helps them achieve that with technology that actively cares for their hair.
The campaign builds the key message through a few different films, each starting with the spotlight on Alia Bhatt featuring ‘Alia wala straight hair’ and moving on to feature different women from various walks of life with their individual hairstyles which reflect their own personality and sense of style. It talks about a range of hair styling occasions right from busy Monday mornings to fun weddings of the BFF or vacations, relevant to different kinds of women whether students, working women or homemakers. And the Philips hair straightening range with CareEnhance Technology, which includes a wide range of different hair straightening irons and hair straightening brushes, is presented as the go-to solution for any kind of hair styling with care. The main theme that runs through the film is that different kinds of styles can be achieved for different kinds of hair with the Philips straightening range with the assurance that Philips technology actively cares for hair as you style, thus helping you style without the worry of damage.
It is a perfect everyday partner for girls and women alike, with every individual, be it a middle-aged woman, college girl, working woman or transwoman, expressing herself through her unique personality and style.
Commenting on the campaign Philips India Head Vidyut Kaul said, “We, at Philips India, understand our consumer before anyone or anything else. When it comes to hair styling, we understand her needs, her barriers and her everyday worries. We acknowledge how diverse the women of India are and their varying needs when it comes to hairstyling. With our 130+ years of expertise, we always strive to give our consumer the best of technology that can help her style her hair with all the care that her hair deserves. Our new campaign #YourHairYourWay encourages women to choose their own style while reassuring them that our products actively care for their hair. #YourHairYourWay is also our endeavor to embrace diversity of our women and encourage inclusivity.”
Bhatt said, “I have been associated with Philips for almost 8 years now and have come to love the brand that puts their consumer first always and brings innovative technology to solve their needs. And I am thrilled to be the voice of the brand yet again in the
#YourHairYourWay campaign that truly embraces every woman’s unique journey. This resonates with me because I believe that each woman is unique and should be able to feel confident in her own skin. And the Philips Hair Straightening Range with CareEnhance Technology gives women the opportunity to express their own sense of style with care. The products are easy to use and allow you to experiment with and style your hair without worry of damage.”
Click below to watch the new Philips campaign film.
Brands
India’s food culture takes a bold turn in 2025
From fusion desserts to experiential dining, four trends reshape how the nation eats.
MUMBAI: India’s plates just got a serious upgrade in 2025 because when tradition meets TikTok and fusion meets fitness, even the humble samosa starts feeling trendy. The Godrej Food Trends Report 2025 predicted several shifts in Indian eating habits, and the past year proved the forecasters right. From reimagined desserts to immersive dining experiences, Indian consumers showed they want authenticity, convenience, global flavours and health in equal measure.
Here are four trends that truly came alive in 2025 and are now shaping how India eats and dines:
1. Indian Desserts Get a Modern Makeover Traditional mithai found fresh life through fusion experiments. Cheesecakes, truffles and plated desserts inspired by classics like gulab jamun and rasgulla gained popularity, while chocolate-forward, fruit-led and lower-sugar options appealed to younger diners. According to the How India Eats 2025 report, desserts and ice-cream parlours were among the fastest-growing segments in organised food services. Examples: The Bombay Canteen’s Coffee Rasgulla Sundae and Le Chocolate Cakes and More’s Gulab Jamun Cake. Chef Aarohi Sanghavi of Maki Patisserie noted the shift toward seasonality and fresh Indian produce, while Chef Heena Punwani of Maska Bakery highlighted the appeal of flexible, weekend-special menus.
2. Social Media Becomes the New Menu Food discovery went fully digital. Instagram Reels, YouTube reviews and creator-led content heavily influenced dining choices, with food remaining one of the most consumed categories on social media. Restaurants began designing visually striking dishes specifically for shareability, while many diners found new spots through viral videos rather than traditional advertising. The How India Eats 2025 report revealed that over 75% of marketing spends by leading QSR chains now go toward digital channels. Cafes like Mokai and Candies became creator favourites, and brands such as Bastian Hospitality curated highly shareable pop-ups and events. Kavita Rajwade of IVM Podcasts emphasised how long-form storytelling helps decode food’s cultural and economic layers, while Pranav Joshi of Floydian Cookery admitted his page grew far beyond expectations.
3. Snacking Culture Goes Mainstream India’s love for snacks evolved into a full grazing lifestyle, with many opting for multiple small bites throughout the day instead of three structured meals. This shift spurred innovation in formats—from gourmet chips and fusion street food to protein-packed options. Restaurants responded with small-plate menus designed for sharing. The How India Eats 2025 report noted that late-night orders grew nearly 3x faster than dinner. Brands like The Whole Truth Foods and Green Snack Co. popularised clean-label snacks such as protein bars and roasted nuts. Madhushree Basu Roy of Pikturenama Studios predicted a mix of convenience, health consciousness and global influences, while freelance food writer Sharmila Vaidyanathan observed that consumers want the best of both worlds healthy options for routine snacking and traditional treats for special occasions.
4. Dining Becomes an Experience, Not Just a Meal The most noticeable shift was the rise of experiential dining. Consumers increasingly sought restaurants that offered more than good food, they wanted immersion, storytelling and chef-driven concepts. Venues like Papa’s in Mumbai (intimate tasting menus), Bombay Daak (theatrical regional flavours) and Masala Library (modernist presentations) turned meals into memorable events. Tasting menus, themed pop-ups and chef collaborations became more common, transforming dining out into entertainment. The How India Eats 2025 report highlighted how experience-led formats and storytelling are key to attracting younger diners. Chef Karan Upmanyu of ParTTwo in Bengaluru observed that new outlets are breaking away from rigid formats, focusing instead on creating relaxed spaces where people simply enjoy spending time.
As 2026 unfolds, these trends suggest India’s food culture is no longer just about what’s on the plate, it’s about how the plate makes us feel, connect and remember. From a quick Reel-inspired snack to a full theatrical dining experience, Indian diners are voting with their forks for food that is both rooted in tradition and unafraid to experiment. The table, it seems, has never been more exciting.
