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Ramkumar Uppara roped in as Crisil communications director
MUMBAI: Ramkumar Uppara, a seasoned public relations strategist with over 20 years of experience, has taken on the role of director of communications and public relations at Crisil. Uppara brings with him a wealth of expertise in corporate communications, crisis management, and stakeholder engagement.
Most recently, as senior vice president of PR and communications at Ujjivan Small Finance Bank, he played a pivotal role in transforming the bank into a leading retail institution, aligning communication strategies with the bank’s business objectives. His initiatives enhanced stakeholder relationships and reinforced the bank’s commitment to financial inclusion.
Uppara has also held significant positions at renowned organisations including Ketchum Sampark and Glenmark Pharmaceuticals, where he honed his skills in reputation management and brand advocacy. Throughout his career, he has earned recognition for crafting strategic PR campaigns that elevate brand visibility and drive significant business growth.
With a diverse background spanning sectors such as banking, healthcare, and real estate, Uppara is poised to bring innovative PR strategies to Crisil, enhancing the firm’s communication framework and overall market presence.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
