iWorld
Tata Play Binge collabs with Badshah
Mumbai: The latest Brand-Artist collaboration dropped today featuring rapper and singer, Badshah, in association with OTT aggregation platform, Tata Play Binge. Aptly titled ‘The Binge Song’, the music video pays tribute to all Binge watchers in signature style and attitude of Badshah. Intertwining the core offering of Tata Play Binge i.e., 25+ apps under one unified platform, with a peppy song conceptualised by Badshah, is another way for the brand to engage with its viewers.
“It brings me immense joy to have teamed up with Tata Play Binge for ‘The Binge Song’,” said Badshah. “As an avid binge-watcher myself, I wanted to create a foot-tapping, high-energy song that celebrates the passion and enthusiasm of all Binge Watchers. I’m confident that people will love this song just as much as they have enjoyed my previous work. I’m excited to see the campaign take off and can’t wait for everyone to groove to the catchy beat of #TheBingeSong with Tata Play Binge.”
Tata Play Binge has designed an engaging campaign where 150+ influencers will be tapped to amplify this campaign. The influencers will be creating their own reels using the chorus and hook-step of the ‘The Binge Song’. Furthermore, a User Generated Content contest on Instagram and YouTube will open the stage for all viewers to participate in the trend. The end of the campaign will also see a mashup video of the best UGC and influencer content thus curated through the campaign.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
