eNews
MediaKind and Net Insight unveils end-to-end distribution solution
Mumbai: In a move to address the rapid shift from traditional broadcast contribution and distribution technologies to IP and the Cloud, MediaKind and Net Insight, both global media technology solutions, have entered into a partnership to build an end-to-end cloud-first IP video distribution system for broadcasters and video distributors.
The partnership further strengthens MediaKind’s video processing, packaging, and delivery products by integrating Net Insight’s Nimbra Edge, offering users an end-to-end distribution capability to ingest efficiently, route, process, and distribute live content in high quality with low latency and in various formats. The combined solution provides stream protection with end-to-end encryption and state-of-the-art authentication, authorization, and auditing capabilities.
Nimbra Edge is a cloud-native platform for IP media workflows with a solid foundation on reliability and resilience while providing seamless usability and an open solution in terms of cloud deployments, transport protocols, and third-party integrations.
The joint solution integrates MediaKind’s RX1 professional receiver-decoder and CE1 cloud-ready contribution encoder with the Aquila Live cloud-based processing and delivery head-end, supplying a reliable method for broadcasters and event producers to transmit video from live event venues to the cloud. MediaKind’s RX1 and CE1 devices, combined with the processing power of the Aquila Live head-end and the operational ease of use of Net Insight’s Nimbra Edge, exemplify both companies’ leadership in the broadcast and live video distribution markets.
MediaKind Aquila Live guarantees the highest quality of live video, supporting MPEG-2, H.264, HEVC formats, and all standard streaming and broadcast protocols. The platform is compatible with various ingest formats, including SMPTE 2022 and SMPTE ST 2110, providing flexibility for broadcasters and live event producers. Aquila Live is available as software, hardware-accelerated appliance, or public and private cloud instance to accommodate diverse deployment scenarios.
MediaKind chief product officer Boris Felts commented, “We are excited to announce our partnership which combines Net Insight’s Nimbra Edge with MediaKind’s Emmy award-winning Aquila Live head-end and RX1 and CE1 edge processing platforms. Together, we are accelerating the migration to cloud video processing and all IP video distribution.”
“Our two companies aim to enhance and simplify customers’ live video workflows and content delivery, leveraging cloud-native technologies and our combined expertise,” said Net Insight Group CTO Per Lindgren. “This partnership will further strengthen the market position for both MediaKind and Net Insight.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
