iWorld
aha brings choicest of Telugu content for the OTT viewers.
Mumbai: Tata Play Binge, one of India’s leading OTT aggregation platforms & aha, the fastest growing 100% Telugu OTT app, are thrilled to announce their exciting partnership. With this collaboration, aha will now join the ranks of 24 other popular OTT apps on Tata Play Binge, including Disney+ Hotstar, ZEE5, MX Player, SonyLIV, and many more. Additionally, Tata Play DTH subscribers can enjoy Netflix and Amazon Prime Video as add-ons.
aha, true to its name which stands for authentic storytelling, unparalleled entertainment, and a rich cultural experience, is a leading platform that celebrates Telugu culture. Co-owned by My Home Group and Allu Aravind (Geetha Arts), aha has gained popularity in over 190+ countries worldwide. With a focus on innovation and user experience, aha offers a wide range of original content, including 750+ films and 40+ original shows, spanning theatrical releases, talk shows, and reality shows. Led by prominent figures in the Telugu entertainment industry, such as actor Allu Arjun, Vijay Devarakonda, and Producer Dil Raju, aha continues to set the standard for Telugu content, providing an unparalleled entertainment experience that is authentic and engaging, truly representing the rich cultural heritage of the Telugu-speaking community. This includes not only theatrical releases but also popular talk shows, daily serials, and renowned reality shows, providing a comprehensive entertainment experience for Telugu audiences
“We welcome our newest partner, aha, to the Tata Play Binge family. As the largest and most popular Telugu content OTT app, aha is the perfect fit for Binge, giving our subscribers a rich choice of movies and originals in Telugu and adding to an ever-growing catalogue from 25+ partners,” said Tata Play’s chief commercial and content officer Pallavi Puri.
SVOD & business strategy head Rakesh CK spoke at the launch of this partnership, “We are thrilled about our partnership with Tata Play Binge. This collaboration brings together two leading platforms in the Indian OTT space, and it’s a fantastic opportunity to showcase the rich cultural heritage of Telugu content to a wider audience. With Tata Play Binge’s aggregation of popular OTT apps, aha’s engaging and authentic Telugu content will now be accessible to even more viewers, further strengthening our commitment to providing unparalleled entertainment to our audience.”
aha boasts a line-up of super hit shows like Telugu Indian Idol, Das ka Dhamki, Unstoppable Season 2 with NBK, Vinaro Bhagyamu Vishnu Katha, Masooda, Ori Devuda, DJ Tillu, Bheemla Nayaak, Color Photo and more, offering a diverse range of engaging content for Telugu audiences.
Through a single subscription and a unified user interface, Tata Play Binge gives viewers access to 25+ OTT apps, all bundled together and presented in a user-friendly manner that brings down the viewers’ content search time. Apart from the apps mentioned above, Tata Play Binge also includes ReelDrama, Voot Select, Hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, manoramaMAX, Koode, Tarang Plus, Curiosity Stream, EPIC ON, ShortsTV, Travelxp, and DocuBay. Free gaming is also available on the platform as another point of engagement. Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers. Viewers can enjoy all these apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
