iWorld
Vice Media plunges into bankruptcy, seeks investor support for revival
Mumbai: It looks like the big-talking Shane Smith-promoted Vice Media group is making its way to the junkyard. Once valued at $5.7 billion, the media firm has recently filed for bankruptcy and is seeking protection under Chapter XI. Its assets are being sold to a consortium of its lenders that includes Fortress Investment Group, Soros Fund Management, and Monroe Capital.
On Monday, Vice Media filed for bankruptcy. It is facing financial challenges due to the changing landscape of digital media. Despite this bankruptcy filing, Vice Media intends to continue its daily operations without any major disruptions.
The bankruptcy filing includes Vice Media and its affiliated entities, such as the ad agency Virtue, the Pulse Films Division, and the women-focused site Refinery29. These entities are all part of the bankruptcy proceedings.
In an effort to acquire Vice Media, a group of investors, including Fortress Investment Group and Soros Fund Management, has submitted a bid of $225 million. This amount is expected to cover existing loans and help absorb some of the company’s significant liabilities. If the bid is successful, it could provide Vice Media with the opportunity for a fresh start.
Throughout the sale process, Hozefa Lokhandwala and Bruce Dixon, the co-chief executives at Vice Media, will continue to remain in their positions. The sale is anticipated to be finalized within the next three months, paving the way for a potential new beginning for Vice Media.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
