MAM
OnePlus unveils its campaign blurring between humans and nature
Mumbai: OnePlus, the global technology unveils its latest brand campaign, OnePlus aims to break boundaries and invite individuals to see the world through a new lens. Titled “Capture Beyond Boundaries” this captivating campaign is an ode to all the artists who relentlessly push boundaries, bridging the gap between humans and nature, and transforming the ordinary into the extraordinary. Through stunning visual storytelling and unparalleled camera capabilities on the OnePlus 11 5G, OnePlus invites everyone to embrace the limitless possibilities that lie within the intersection of art, technology, and nature.
“We believe in the inherent connection between humans and nature,” said a OnePlus Spokesperson. Commenting further, “Our goal with this campaign is to celebrate the artistic spirit that thrives in our world, and to inspire our community to explore and capture the beauty that surrounds us. With our powerful camera technology on the OnePlus 11 5G, we aim to redefine the way people perceive the world and ignite their creative potential”.
The “Capture Beyond Boundaries” campaign showcases the remarkable capabilities of OnePlus 11 5G, enabling users to capture breathtaking images leveraging the power of the third Generation Hasselblad Camera for Mobile, featuring Natural Colour Calibration with Hasselblad supported by a 13-channel multi-spectral sensor for light-colour identification. The OnePlus 11 5G also comes with a dedicated Hasselblad Portrait Mode to provide almost DSLR-like depth-tracking, natural bokeh, and light flare effects, helping users discover new perspectives.
To further engage its audience, OnePlus encourages participants to share their own interpretations of the campaign theme using the hashtag #CaptureBeyondBoundaries on social media platforms. By doing so, users will have a chance to be featured on OnePlus’ official social media channel, showcasing their unique perspective and creativity to a global audience. The best entries also stand a chance to win the all-new OnePlus 11 5G.
As part of the campaign, starting 16 May 2023 users can also avail special offers across channels.
Users looking to upgrade from their legacy OnePlus devices to the latest OnePlus 11 5G, can avail of an exchange offer of INR 5,000
Furthermore, users can also avail of EMI options of 12 months on the purchase of the OnePlus 11 5G, available across multiple banks
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
