Ad Campaigns
Saridon expands into body pain category with ‘Saridon Head and Body’
Mumbai: Saridon, a brand in the headache pain market, is expanding into the body pain category with the launch of ‘Saridon Head and Body’. This move demonstrates the brand’s commitment to providing pain relief solutions that address the needs of consumers seeking effective relief for both headaches and body pain, reinforcing its reputation as a trusted leader in pain management.
In today’s fast-paced world, there is growing demand for innovative solutions to address unmet needs. Research indicates that in India, 40 per cent of people suffer from body pain, making the launch of Saridon Head and Body timely.
Adding excitement to the launch is Saridon’s collaboration with music producer Mayur Jumani, who has revamped Saridon’s classic jingle to the catchy ‘Sirf Ek Saridon, Aur Har Dard Se Araam’. His engaging music aims to make the message of relief accessible and entertaining while promoting the new focus on body pain relief.
Insights from the Saridon headache report by Hansa Research show that one in four people hide their headaches, with 93 per cent experiencing increased pain due to stress. Additionally, one in three individuals report heightened stress post-pandemic, highlighting the relevance of Saridon Head and Body. Data indicates low-income consumers suffer more from fever (58 per cent) and body pain (48 per cent) than headaches (43 per cent) and often rely on OTC remedies. Analysis by Metrixlab shows that after headaches, the most severe pains are joint, neck, and period pain, underscoring the need for relief from both headaches and body pain.
Bayer’s consumer health division – marketing and digital head for India, Ritu Mittal stated, “We are excited to announce the launch of ‘Saridon Head and Body’ in collaboration with the very talented Mayur Jumani. His creative expertise and engagement with the audience perfectly aligns with our commitment of making innovative health solutions more accessible. In today’s fast-paced world, where individuals face increasing stress and demanding schedules, Saridon head and body addresses the growing need for effective and comprehensive pain relief. Music, just like Saridon Head and Body, can offer relief and comfort, enhancing overall well-being in a complementary way. This partnership highlights our dedication to advancing pain relief solutions and engaging with today’s consumers. Strategically, it allows us to use music’s emotional impact to amplify our brand message and reinforce Saridon’s role as a trusted solution for comprehensive pain relief.”
Jumani said, “Collaborating with Saridon for the launch of ‘Saridon Head and Body’ is a remarkable opportunity. As a music composer, I am dedicated to creating content that not only entertains but also adds value to people’s lives. Music has the power to heal and uplift, just as Saridon provides effective relief from pain. Revamping the classic jingle to ‘Sirf Ek Saridon, Aur Har Dard Se Araam’ represents a perfect fusion of music and wellness, and this partnership beautifully combines both elements to communicate a message of holistic pain relief.”
Mayur’s campaign achieved significant reach on social media, engaging over two million users and generating more than 38,000 interactions, enhancing the product’s visibility.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
