Ad Campaigns
Saridon expands into body pain category with ‘Saridon Head and Body’
Mumbai: Saridon, a brand in the headache pain market, is expanding into the body pain category with the launch of ‘Saridon Head and Body’. This move demonstrates the brand’s commitment to providing pain relief solutions that address the needs of consumers seeking effective relief for both headaches and body pain, reinforcing its reputation as a trusted leader in pain management.
In today’s fast-paced world, there is growing demand for innovative solutions to address unmet needs. Research indicates that in India, 40 per cent of people suffer from body pain, making the launch of Saridon Head and Body timely.
Adding excitement to the launch is Saridon’s collaboration with music producer Mayur Jumani, who has revamped Saridon’s classic jingle to the catchy ‘Sirf Ek Saridon, Aur Har Dard Se Araam’. His engaging music aims to make the message of relief accessible and entertaining while promoting the new focus on body pain relief.
Insights from the Saridon headache report by Hansa Research show that one in four people hide their headaches, with 93 per cent experiencing increased pain due to stress. Additionally, one in three individuals report heightened stress post-pandemic, highlighting the relevance of Saridon Head and Body. Data indicates low-income consumers suffer more from fever (58 per cent) and body pain (48 per cent) than headaches (43 per cent) and often rely on OTC remedies. Analysis by Metrixlab shows that after headaches, the most severe pains are joint, neck, and period pain, underscoring the need for relief from both headaches and body pain.
Bayer’s consumer health division – marketing and digital head for India, Ritu Mittal stated, “We are excited to announce the launch of ‘Saridon Head and Body’ in collaboration with the very talented Mayur Jumani. His creative expertise and engagement with the audience perfectly aligns with our commitment of making innovative health solutions more accessible. In today’s fast-paced world, where individuals face increasing stress and demanding schedules, Saridon head and body addresses the growing need for effective and comprehensive pain relief. Music, just like Saridon Head and Body, can offer relief and comfort, enhancing overall well-being in a complementary way. This partnership highlights our dedication to advancing pain relief solutions and engaging with today’s consumers. Strategically, it allows us to use music’s emotional impact to amplify our brand message and reinforce Saridon’s role as a trusted solution for comprehensive pain relief.”
Jumani said, “Collaborating with Saridon for the launch of ‘Saridon Head and Body’ is a remarkable opportunity. As a music composer, I am dedicated to creating content that not only entertains but also adds value to people’s lives. Music has the power to heal and uplift, just as Saridon provides effective relief from pain. Revamping the classic jingle to ‘Sirf Ek Saridon, Aur Har Dard Se Araam’ represents a perfect fusion of music and wellness, and this partnership beautifully combines both elements to communicate a message of holistic pain relief.”
Mayur’s campaign achieved significant reach on social media, engaging over two million users and generating more than 38,000 interactions, enhancing the product’s visibility.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
