iWorld
JioCinema’s IPL viewership sets new streaming record
Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2023, has set a new streaming record with its IPL viewership. The platform’s viewership numbers have been growing rapidly, and the latest IPL season has broken all previous records. The average user time spent on JioCinema per IPL match has surpassed 60 minutes, a feat that is comparable to linear TV, which remains in the range of 60 minutes, as per the report by Broadcast Audience Research Council (BARC).
JioCinema has announced that it clocked over 1300 Crore video views in the first five weeks of the tournament. This milestone indicates the growing popularity of the platform among users who prefer to watch their favourite content on the go.
Last week, the TAM Report revealed that Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of IPL. According to the report, CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per match) in week 4, which represents a 20 per cent growth. TATA IPL 2023 on Connected TV has reached twice the number of viewers than that on HD TV. This indicates the growing trend of viewers preferring the convenience and flexibility offered by CTV platforms.
The number of sponsors during IPL’s digital streaming has reached 25, the highest ever for any sporting tournament.
As JioCinema continues to set new records, it remains committed to providing the best possible IPL experience to its users.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
