Brands
Bikano launches frozen products in the international market
Mumbai: Bikano, India’s favourite snack and packaged food manufacturing company has launched a range of frozen products in the international market, aiming for a 40 percent YoY growth from the export market. With this move, Bikano seeks to tap opportunities in the international market and has high hopes of touching 200 crores in terms of sales in FY23-24.
The demand for Bikano products has been rising steadily over the years in the international market where not only Indians but local citizens have also started consuming their products. With this well-thought-out move, the FMCG major expects to grow its business by as much as 25 percent from the international market.
“Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. With the increasing popularity of frozen snacks and meals worldwide, we recognise the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savory snacks, sweets, and frozen items.
Bikano has meticulously curated its product lineup by offering numerous nutritious and delectable options that are free from preservatives. Leveraging advanced quick frozen technology, we ensure that our products retain their taste and quality, as we understand the paramount importance of flavor for consumers. Furthermore, to ensure that our frozen products adhere to international quality and safety standards, we have implemented a series of measures. These include obtaining relevant certifications, conducting multiple quality checks, utilizing X-ray technology to identify and remove any foreign elements, and implementing standardized Standard Operating Procedures (SOPs)” said Bikano, Bikanervala Foods Pvt Ltd director Manish Aggarwal.
“Our marketing approach is straightforward – we adapt to the evolving consumer trends. As consumers increasingly embrace digital platforms, we will align our marketing investments accordingly. Our strategy encompasses a comprehensive range of marketing channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms, ensuring a seamless presence across various touchpoints and securing a significant portion of the international frozen market.
In line with this strategy, we have already developed a compelling TV commercial (TVC) with the theme “Maa ka Pyaar, Maa ka Dulaar” (A Mother’s Love, A Mother’s Gift), emphasizing the significance of homemade food for Indians. To convey our message to the Indian diaspora around the world, we have collaborated with renowned celebrities. Our aim is to reassure them that regardless of their location, if they yearn for the taste of their mother’s cooking (“Maa ke hath ka Khana”), we have a range of options available to fulfill their cravings” said Bikano head of marketing Kush Aggarwal.
Bikano has set its sights on targeting various countries worldwide, including the United States, Canada, Australia, New Zealand, and the Middle East, with its range of frozen products. By expanding its reach to these regions, Bikano aims to cater to the diverse palates and preferences of consumers globally.
In addition to its international market expansion, Bikano is actively embracing a paperless working culture as part of its commitment to reducing carbon footprint. The company recognises the importance of environmental sustainability and is dedicated to minimising the use of paper in its operations. Through digitalisation and the adoption of eco-friendly practices, it strives to contribute to a greener and more sustainable future.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
