iWorld
Mirchi and Radio City units to mark 20 years of Radio in Delhi
Mumbai: Mirchi, city-centric music and entertainment company partnered with Radio City, India’s leading FM radio station to commemorate the 20 anniversary of radio broadcasting in Delhi, a historic milestone in the industry. For the first time in radio’s history, the two stations teamed up to produce a one-of-its-kind radio program #20saalbemisaal, which discussed radio’s evolution as a dynamic and influential medium.
In a monumental commemoration, Mirchi RJs Naved and Sayema along with Radio City RJ Ginnie united as co-hosts for the #20saalbemisaal show. Transporting listeners back in time, they delved into radio’s pioneering connection with people in the pre-digital era, sharing industry experiences, career anecdotes, and impactful campaigns. The RJs passionately explored radio’s transformative journey as an entertainment medium, emphasizing the pivotal role jocks played in shaping its future. And that’s not all! Mirchi hosted the Radio City team at their studio for celebrations.
ENIL, Mirchi business director Kamal Jethva said, “We are thrilled to witness the momentous occasion of Mirchi and Radio City’s remarkable 20-year journey in radio broadcasting in Delhi. This celebration represents a harmonious union of our platforms, demonstrating the profound impact and lasting resonance of radio as a medium. It reaffirms the enduring power of radio to connect, entertain, and inform, and we are humbled by the unwavering love and support of our listeners. Mirchi is the largest “hyper-local medium” for brands who are looking at Radio, Digital, Audio & Video content and BTL solutions. Mirchi has been an entertainment and city connect brand for listeners. As we move forward, we remain dedicated to delivering best-in-class entertainment, ensuring that our listeners experience unparalleled offerings for years to come”.
Radio City chief creative officer Kartik Kalla said, “We feel ecstatic and nostalgic about revelling 20 years of Radio City and Mirchi in radio broadcasting in Delhi. It is indeed a proud moment for us to celebrate two decades of entertaining listeners and contributing positively to their lives. The two leading FM radio stations coming together to celebrate such a momentous occasion showcases the harmony among players within the radio industry and also highlights the success of the radio medium. Leading RJs from both radio stations created magic on-air through their #20saalbemisaal show by transporting listeners to reminisce about old days. Radio City has always provided top-notch infotainment to audiences through its content innovation and groovy music and we will continue to engage our audience with relevant content through campaigns, podcasts, music, updates and much more even in the upcoming years”.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
