MAM
Adani Green Energy’s H1 FY25 revenue soars 20 per cent on capacity expansion
Mumbai: In a world marred by industrial grime and chemical plumes, a green energy beacon shines brighter than ever. Adani Green Energy Ltd (AGEL) emerges as a trailblazer, showcasing stellar results for the quarter and half-year ending September 30, 2024. The company’s remarkable growth story—driven by ambitious capacity expansion, surging energy sales, and shrewd financial strategies—cements its place at the forefront of India’s renewable energy revolution, where it continues to shape a cleaner, more resilient future.
The company reported a 16 per cent year-on-year increase in quarterly revenue, reaching Rs 2,309 crores in Q2 FY25, driven by the addition of 2,868 MW in greenfield capacity and consistent plant efficiency. For the half-year period, revenue surged by 20 per cent to Rs 4,836 crores, while EBITDA rose 20 per cent to Rs 4,518 crores, maintaining an industry-leading margin of 92.2 per cent. Cash profit surged by 27 per cent to Rs 2,640 crores, reflecting the company’s operational prowess and disciplined cost management.
CEO Amit Singh stated, “Our financial performance continues to be strong, driven by significant greenfield capacity additions and robust operational efficiency. Our entry into the commercial and industrial (C&I) segment and the redemption of a $750 million Holdco bond illustrate our commitment to sustainable growth and systematic deleveraging.”
The recent redemption of the $750 million bond has markedly improved the company’s leverage ratios. This move, combined with a steady increase in operational capacity to 11.2 GW—an impressive 34 per cent year-over-year rise—positions AGEL for further growth. The ambitious development of a 30 GW renewable energy plant in Khavda, Gujarat, promises to set new benchmarks for the sector. The Khavda project is rapidly progressing, with 2 GW of solar and 250 MW of wind capacity already operational.
The company’s use of advanced technologies like machine learning and AI for operations and maintenance continues to pay off, leading to a reduction in O&M costs. AGEL’s consistent electricity generation has not only met but exceeded annual commitments under power purchase agreements, reaching 57 per cent of the annual target in H1 FY25. Additionally, the company remains a leader in sustainability, maintaining top ESG rankings and setting ambitious decarbonisation targets, with a goal to achieve 50 GW of renewable capacity by 2030.
While AGEL’s growth trajectory remains strong, the company faces ongoing challenges, including a volatile financing environment and ambitious expansion plans that necessitate substantial capital expenditure. Yet, the consistent reduction in leverage and strategic focus on high-margin segments bode well for sustaining growth. As the renewable energy sector matures, AGEL’s proactive measures and strong operational base position it favourably against its peers.
MAM
India’s experience economy grows as live events market hits Rs 17,000 crore
EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
MUMBAI: India’s live entertainment scene is no longer just about music, comedy or festivals. It is increasingly becoming a powerful stage for brands seeking deeper connections with consumers.
A new report titled Beyond Attention, Into Immersion by EY-Parthenon and BookMyShow suggests that India’s experience economy is entering a strong growth phase, driven by consumers who are choosing memorable moments over material purchases.
According to the study, the country’s live events ecosystem, which includes concerts, comedy tours, festivals and immersive exhibitions, is estimated to reach around Rs 17,000 crore in 2025. The growth reflects a broader cultural shift in how Indians spend their time and money.
The report finds that 78 per cent of Indian consumers now prefer spending on experiences rather than physical products. From attending concerts and festivals to participating in interactive brand installations, audiences are increasingly seeking engagement, community and shareable moments.
This change in consumer behaviour is particularly evident among younger audiences who want to participate rather than simply watch. Instead of passively consuming entertainment, many now look for experiences that allow them to interact, express themselves and connect with like minded communities.
For marketers, this shift has turned experiential marketing into a strategic priority rather than a promotional add on. Brands are moving away from interruption driven advertising and towards immersive formats that allow consumers to discover, test and emotionally connect with products.
The report suggests that experiential marketing now plays a role across the entire consumer journey. It can spark brand discovery, strengthen storytelling, encourage product trials and ultimately influence purchase decisions and loyalty.
The impact is already visible. Post event surveys conducted among 7,450 attendees at major events including Lollapalooza India and concerts by Ed Sheeran and Guns N’ Roses highlight the effectiveness of these experiences.
Around 59 per cent of attendees recalled brands they interacted with during the events, while 55 per cent said those interactions increased their likelihood of purchasing from the brand. A further 63 per cent reported that brand activations actually enhanced their event experience rather than distracting from it. Nearly 29 per cent also said the interaction improved their perception of the brand.
Brands are also changing the way they approach events. Instead of simply putting logos on stages or banners, companies are building experiences into the fabric of the event itself.
Financial services brands, for example, are offering early ticket access, exclusive lounges and curated event experiences for cardholders. Fashion and beauty companies are using festivals to showcase products through pop ups, interactive installations and social media friendly spaces that encourage visitors to share their experiences online.
The scope of experiential marketing now stretches far beyond live entertainment. Retailers are designing experiential stores where customers can explore products in lifelike environments. Entertainment platforms are extending popular intellectual properties into immersive exhibitions and fan events. Technology is also playing a growing role through augmented reality and virtual try on tools that blend digital discovery with physical interaction.
Cultural festivals remain one of the most powerful platforms for such engagement in India. Celebrations such as Navratri and Holi bring together large communities, emotional participation and heightened consumer spending. For brands, these moments offer an opportunity to become part of the celebration rather than simply advertise around it.
Despite the momentum, the report notes that some companies still hesitate to adopt experiential marketing at scale. Budget constraints, limited expertise and uncertainty around measuring return on investment remain common concerns.
However, the growing body of data around consumer engagement and brand impact is gradually addressing these challenges. More marketers are expected to allocate a larger share of their budgets to experiential formats over the coming years.
Taken together, the findings point to a clear trend. As consumers seek meaning, memories and moments worth sharing, live experiences are emerging as one of the most powerful ways for brands to stay relevant in a crowded media landscape.
