iWorld
Taboola and ThePrint extend their strategic partnership for 3 years
Mumbai: Taboola, a leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with ThePrint, one of the prominent news publishers in India. This renewed collaboration spans three years and reaffirms Taboola’s commitment to delivering enhanced content discovery experiences to users worldwide. Moreover, the enhanced alliance is set to amplify The Print’s revenue generation, audience engagement, and overall user experience, strengthening their position in the dynamic digital landscape.
Under the exclusive partnership, ThePrint will leverage Taboola Feed, a vertical-scrolling feed, to seamlessly deliver personalized content recommendations to its extensive user base of its 12 to 14 million users across India, the United States, the United Kingdom, the United Arab Emirates, Canada, and Australia. With a significant share of traffic originating from India, users can expect a smooth and tailored flow of engaging content recommendations.
With Taboola’s suite of products and platforms, including Feed, AMP Feed, Explore More, Next Up, and the Read More button. These integrations will provide The Print’s users with personalized content recommendations, optimizing the overall user experience and increasing engagement. By leveraging Taboola’s advanced features such as Match AI and Homepage personalization, The Print aims to achieve its key performance indicators (KPIs) while delivering high-quality content and ensuring brand safety for advertisers.
Taboola CEO Adam Singolda said, “We are thrilled to continue our journey with ThePrint, a well-known and trusted destination for massive audiences in India, and build upon our strong foundation of partnership. With Taboola, ThePrint has shown a commitment to innovating around recommendations for readers, delivering a great user experience, and ultimately achieving its revenue goals.”
ThePrint founder and editor-in-chief Shekhar Gupta is excited about the partnership. “At ThePrint, our unwavering commitment has been to deliver exceptional journalism that deeply engages our readers. Taboola has been a valuable partner in elevating our readers’ experiences through personalised and relevant content recommendations. We look forward to embarking on this journey together and revolutionising the content discovery landscape in India. We are confident that this partnership will propel us into a new era of digital media excellence, further strengthening our position in the news media landscape.”
Taboola’s journey towards building new technologies helps various platforms from all domains to drive reader engagement and stimulate consumers’ interest by discovering the content of their choice.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
