News Headline
Colors Bangla Cinema rebrands with “Saat Ronge Bandha” promise
Mumbai: Colors Bangla Cinema, a leading channel dedicated to Bengali cinema, is thrilled to announce the unveiling of its new brand identity, centered around the promise of “Saat Ronge Bandha” (Unified by Seven Colors). This rebranding represents a significant milestone in the channel’s journey and reinforces its commitment to delivering diverse and captivating content to its viewers.
Cinema, in its essence, is a powerful manifestation of human emotions. Different genres, such as romance, comedy, drama, action, thriller, and fantasy, address these emotions in unique ways, adding magic and vibrance to people’s lives while instilling new hope in their minds. At Colors Bangla Cinema, the brand promise is to offer an entire spectrum of emotions that touches every chord, much like the seven colours of a rainbow, with an aim to become the ultimate destination for movies, providing a seamless and fulfilling experience for our audience.
The new brand identity of Colors Bangla Cinema has been meticulously designed to capture the unified essence of Bengali cinema, while reflecting the multi-hues of Bengal and the various genres. The design approach involves incorporating iconic cultural signatures of Bengal and colours associated with different emotions to arrive at a captivating colour palette. Each colour represents a specific genre, enabling viewers to instantly connect with the emotions evoked by the films. Pink symbolises romance, blue signifies drama, orange represents action, yellow reflects comedy, green embodies thriller/horror, and violet portrays fantasy. On the other, the colour red stands for bonding which is also the landing colour for the channel where all other colours come together.
In line with the new brand identity, Colors Bangla Cinema also brings a Blockbuster Movie Festival- ‘Cine Mahotsav’ for its viewers in association with Budleaf as the presenting sponsor and special partner Dear Government Lotteries. Kicking off with a fourteen-day movie festival and with fourteen blockbuster titles, starting from 17 to 30 June, Colors Bangla Cinema aims to offer a seamless entertainment experience. The exciting line up for Cine Mahotsav includes ‘Poran Jaye Jolia Re’, ‘Sasur Bari Zindabad’, ‘Premer Kahini’, ‘Le Halua Le’, ‘Total Dadadgiri’, ‘Bojhena Se Bojhena’, ‘Bolo Dugga Mai Ki’, ‘Sathi’, ‘MLA Phatakesto’, ‘Awara’, ‘Yuddha’, ‘Sedin Dekha Hoechilo’, and ‘Rehmat Ali’.
Colors Bangla and Colors Bangla Cinema business head Sagnik Ghosh, shared his thoughts on the new brand identity stating, “With ‘Saat Ronge Bandha,’ we aim to create an emotional resonance with our viewers by bringing together the diverse range of human emotions depicted in Bengali cinema. Our new brand identity truly captures the essence of Bengal, its vibrancy, and the plethora of emotions evoked by different movie genres. Through our wide variety of movies, we are determined to establish Colors Bangla Cinema as ‘The Destination’ for Bengali movies, offering our audience an unparalleled entertainment experience.”
Colors Bangla Cinema will don the new brand identity across various platforms, including on-air promotions, digital channels, social media platforms, and marketing collaterals.
To build awareness and tune-ins, the movie festival is being promoted on air, print, on ground, radio activations along with promotions on social media platforms for better reach and engagement.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
